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Current
Table of Contents
About the Author
Acknowledgments
Dedications
Preface
1
Effective Business Communication
1.1
Getting Started
1.2
Why Is It Important to Communicate Well?
1.3
What Is Communication?
1.4
Communication in Context
1.5
Your Responsibilities as a Communicator
1.6
Additional Resources
2
Delivering Your Message
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2.1
Getting Started
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2.2
What Is Language?
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2.3
Messages
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2.4
Mobile Communication Messages
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2.5
Principles of Verbal Communication
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2.6
Language Can be an Obstacle to Communication
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2.7
Emphasis Strategies
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2.8
Improving Verbal Communication
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2.9
Additional Resources
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3
Understanding Your Audience
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3.1
Getting Started
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3.2
Self-Understanding Is Fundamental to Communication
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3.3
Perception
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3.4
Differences in Perception
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3.5
Getting to Know Your Audience
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3.6
Listening and Reading for Understanding
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3.7
Additional Resources
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4
Effective Business Writing
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4.1
Getting Started
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4.2
Oral versus Written Communication
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4.3
How Is Writing Learned?
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4.4
Good Writing
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4.5
Style in Written Communication
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4.6
Principles of Written Communication
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4.7
Overcoming Barriers to Effective Written Communication
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4.8
Additional Resources
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5
Writing Preparation
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5.1
Getting Started
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5.2
Think, Then Write: Writing Preparation
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5.3
A Planning Checklist for Business Messages
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5.4
Research and Investigation: Getting Started
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5.5
Ethics, Plagiarism, and Reliable Sources
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5.6
Completing Your Research and Investigation
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5.7
Reading and Analyzing
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5.8
Additional Resources
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6
Writing
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6.1
Getting Started
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6.2
Organization
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6.3
Writing Style
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6.4
Making an Argument
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6.5
Paraphrase and Summary versus Plagiarism
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6.6
Additional Resources
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7
Revising and Presenting Your Writing
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7.1
Getting Started
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7.2
General Revision Points to Consider
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7.3
Specific Revision Points to Consider
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7.4
Style Revisions
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7.5
Evaluating the Work of Others
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7.6
Proofreading and Design Evaluation
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7.7
Additional Resources
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8
Feedback in the Writing Process
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8.1
Getting Started
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8.2
Diverse Forms of Feedback
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8.3
Qualitative and Quantitative Research
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8.4
Feedback as an Opportunity
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8.5
Additional Resources
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9
Business Writing in Action
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9.1
Getting Started
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9.2
Text, E-mail, and Netiquette
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9.3
Memorandums and Letters
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9.4
Business Proposal
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9.5
Business Report
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9.6
Cover Letter, Résumé, and Online Profiles
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9.7
Sales Message
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9.8
Additional Resources
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10
Developing Business Presentations
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10.1
Getting Started
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10.2
Before You Choose a Topic
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10.3
Choosing a Topic
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10.4
Finding Resources
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10.5
Myths and Realities of Public Speaking
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10.6
Overcoming Obstacles in Your Presentation
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10.7
Additional Resources
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11
Nonverbal Delivery
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11.1
Getting Started
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11.2
Principles of Nonverbal Communication
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11.3
Types of Nonverbal Communication
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11.4
Movement in Your Speech
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11.5
Visual Aids
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11.6
Nonverbal Strategies for Success with Your Audience
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11.7
Additional Resources
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12
Organization and Outlines
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12.1
Getting Started
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12.2
Rhetorical Situation
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12.3
Strategies for Success
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12.4
Building a Sample Speech
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12.5
Sample Speech Outlines
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12.6
Organizing Principles for Your Speech
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12.7
Transitions
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12.8
Additional Resources
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13
Presentations to Inform
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13.1
Getting Started
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13.2
Functions of the Presentation to Inform
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13.3
Types of Presentations to Inform
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13.4
Adapting Your Presentation to Teach
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13.5
Diverse Types of Intelligence and Learning Styles
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13.6
Preparing Your Speech to Inform
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13.7
Creating an Informative Presentation
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13.8
Additional Resources
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14
Presentations to Persuade
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14.1
Getting Started
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14.2
What Is Persuasion?
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14.3
Principles of Persuasion
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14.4
Functions of the Presentation to Persuade
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14.5
Meeting the Listener’s Basic Needs
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14.6
Making an Argument
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14.7
Speaking Ethically and Avoiding Fallacies
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14.8
Sample Persuasive Speech
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14.9
Elevator Speech
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14.10
Additional Resources
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15
Business Presentations in Action
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15.1
Getting Started
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15.2
Sound Bites and Quotables
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15.3
Telephone/VoIP Communication
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15.4
Meetings
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15.5
Celebrations: Toasts and Roasts
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15.6
Media Interviews
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15.7
Introducing a Speaker
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15.8
Presenting or Accepting an Award
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15.9
Serving as Master of Ceremonies
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15.10
Viral Messages
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15.11
Additional Resources
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16
Intrapersonal and Interpersonal Business Communication
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16.1
Getting Started
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16.2
Intrapersonal Communication
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16.3
Self-Concept and Dimensions of Self
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16.4
Interpersonal Needs
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16.5
Social Penetration Theory
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16.6
Rituals of Conversation and Interviews
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16.7
Conflict in the Work Environment
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16.8
Additional Resources
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17
Negative News and Crisis Communication
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17.1
Getting Started
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17.2
Delivering a Negative News Message
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17.3
Eliciting Negative News
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17.4
Crisis Communication Plan
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17.5
Press Conferences
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17.6
Additional Resources
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18
Intercultural and International Business Communication
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18.1
Getting Started
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18.2
Intercultural Communication
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18.3
How to Understand Intercultural Communication
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18.4
Common Cultural Characteristics
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18.5
Divergent Cultural Characteristics
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18.6
International Communication and the Global Marketplace
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18.7
International Business and Law Enforcement
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18.8
Styles of Management
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18.9
The International Assignment
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18.10
Popular Culture and Intercultural Communication
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18.11
Virtual Communication Across Cultures
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18.12
Additional Resources
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19
Group Communication, Teamwork, and Leadership
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19.1
Getting Started
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19.2
What Is a Group?
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19.3
Organizational Cultures and Communication
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19.4
Group Problem Solving
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19.5
Business and Professional Meetings
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19.6
Teamwork and Leadership
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19.7
Family Business
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19.8
Additional Resources
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