Information Systems | John Gallaugher

- 1Setting the Stage: Technology and the Modern Enterprise
  - 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
  - 1.2It’s Your Revolution
  - 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
  - 1.4The Pages Ahead
- 2Strategy and Technology: Concepts and Frameworks for Achieving Success
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  - 2.1Introduction
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  - 2.2Powerful Resources
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  - 2.3Barriers to Entry, Technology, and Timing
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  - 2.4Key Framework: The Five Forces of Industry Competitive Advantage
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- 3FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
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  - 3.1Tech-Driven Strategic Positioning for Market Dominance
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  - 3.2The Model Moves Forward
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- 4Zara: Fast Fashion from Savvy Systems
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  - 4.1Introduction
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  - 4.2Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!
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  - 4.3Moving Forward
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- 5Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
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  - 5.1Introduction
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  - 5.2Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance
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  - 5.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits
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- 6Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
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  - 6.1Introduction
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  - 6.2The Death of Moore’s Law?
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  - 6.3The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud
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  - 6.4E-waste: The Dark Side of Moore’s Law
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  - 6.5Mickey’s Wearable: Disney’s MagicBand
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- 7Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
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  - 7.1Understanding Truly Disruptive Innovation
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  - 7.2Recognizing and Responding to Disruptive Innovation
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  - 7.3From Bitcoin to Blockchain and Beyond: A Disruptive Innovation for Money and More?
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- 8Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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  - 8.1Introduction
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  - 8.2The Emperor of E-Commerce
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  - 8.3The Lord of Logistics
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  - 8.4Beyond Clicks: More Bricks
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  - 8.5Amazon’s Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, and More
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  - 8.6Amazon and the Cloud: From Personal Storage to AWS
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- 9Platforms, Network Effects, and Competing in a Winner-Take-All World
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  - 9.1Introduction
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  - 9.2Platforms Are Powerful, But Where Does All That Value Come From?
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  - 9.3One-Sided or Two-Sided Markets?
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  - 9.4How Are These Markets Different?
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  - 9.5Competing When Network Effects Matter
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  - 9.6The Zoom Boom—Big Guys Can Be Beat
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- 10Social Media, Peer Production, and Leveraging the Crowd
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  - 10.1Introduction
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  - 10.2Blogs
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  - 10.3Wikis
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  - 10.4Social Networks
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  - 10.5Twitter and the Rise of Microblogging
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  - 10.6Prediction Markets and the Wisdom of Crowds
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  - 10.7Crowdsourcing
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  - 10.8Get SMART: The Social Media Awareness and Response Team
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- 11The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
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  - 11.1Introduction
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  - 11.2Boom Times and Looming Challenges in the Sharing Economy
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  - 11.3Future Outlook: Established Players Get Collaborative
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  - 11.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?
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  - 11.5Uber's Wild Ride: Sharing Economy Success, Public Company Concerns, and Lessons from a Fallen Founder
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- 12Facebook: Platforms, Privacy, and Big Business from the Social Graph
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  - 12.1Introduction
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  - 12.2Lengthening Leaders, Quick Catch-Ups, and the Challenging Rise of Mobile
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  - 12.3Lessons from Platform Facebook: Big Growth, Bad Partners, APIs, and a Mobile Melee
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  - 12.4Advertising and Social Networks: A Challenging Landscape but a Big Payoff
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  - 12.5Move Fast and Break Things: Fumbles, Fake News, and Global Growth Challenges
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- 13Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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  - 13.1Introduction
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  - 13.2Founding the Business: Are We On to Something?
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  - 13.3Customer Engagement (Mobile, Social, and Physical Storefronts)
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  - 13.4Data
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  - 13.5Operations and Logistics
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  - 13.6Subscription: Bigger than Rental
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  - 13.7Surviving and Thriving Post-Pandemic
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- 14Understanding Software: A Primer for Managers
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  - 14.1Introduction
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  - 14.2Operating Systems
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  - 14.3Application Software: Apps, Desktop Products, and Enterprise Systems
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  - 14.4Distributed Computing, Web Services, and APIs: The Platform Builders
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  - 14.5Writing Software
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  - 14.6Software Development Methodologies: From Waning Waterfall to Ascending Agile, plus a Sprint through Scrum
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  - 14.7Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure
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- 15Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
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  - 15.1Introduction
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  - 15.2Open Source
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  - 15.3Why Open Source?
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  - 15.4Examples of Open Source Software
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  - 15.5Why Give It Away? The Business of Open Source
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  - 15.6Defining Cloud Computing
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  - 15.7Software in the Cloud: Why Buy When You Can Rent?
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  - 15.8SaaS: Not without Risks
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  - 15.9Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks
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  - 15.10Clouds and Tech Industry Impact
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  - 15.11Virtualization: Software That Makes One Computer Act Like Many
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  - 15.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond
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  - 15.13Make, Buy, or Rent
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- 16Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
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  - 16.1Introduction
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  - 16.2Data, Information, and Knowledge
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  - 16.3Where Does Data Come From?
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  - 16.4Data Rich, Information Poor
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  - 16.5Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”
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  - 16.6The Business Intelligence Toolkit
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  - 16.7Artificial Intelligence, Big Data, and Machine Learning: It’s Now Everywhere!
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  - 16.8Ethical Information Systems: Understanding Risks and Building More Responsible Technology
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  - 16.9Data Asset in Action: Technology and the Rise of Walmart
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- 17Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
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  - 17.1Understanding Online Advertising
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  - 17.2Web Tracking: The Cookie Crumbles and Ad Tech Evolves
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  - 17.3App Tracking: Apple and Facebook Go to War Over In-App Tracking
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  - 17.4Device Profiling: From Geotargeting to Televisions That Watch You
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  - 17.5Privacy Regulation: A Moving Target
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  - 17.6Privacy, Data Protection, Governance, and Management Policies
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- 18A Manager’s Guide to the Internet and Telecommunications
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  - 18.1Introduction
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  - 18.2Internet 101: Understanding How the Internet Works
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  - 18.3Getting Where You’re Going
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  - 18.4Last Mile: Faster Speed, Broader Access
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- 19Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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  - 19.1Introduction
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  - 19.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
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  - 19.3Where Are Vulnerabilities? Understanding the Weaknesses
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  - 19.4Taking Action
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- 20Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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  - 20.1Introduction
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  - 20.2Understanding Search
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  - 20.3Search Advertising
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  - 20.4The Google Ad Network: Distribution beyond Search
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  - 20.5The Battle Unfolds
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- AEssential Skills for Excel
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  - A.1Introduction and Using Formulas
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  - A.2Basic Formatting and Understanding References
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  - A.3Manipulating Sheets
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  - A.4Freezing Panes, Sorting, and Using Filters
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  - A.5Tables and Autofill
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  - A.6Paste Special and Copy as Picture
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  - A.7Column, Bar, Pie, Line, and Scatter Charts
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  - A.8Functions Related to IF
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  - A.9The VLOOKUP and HLOOKUP Functions
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  - A.10Conditional Formatting
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  - A.11Pivot Tables and Slicers
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  - A.12Excel for Mac versus Excel for Windows
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