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Textbook Details

Cover of Effective Business Communication v3.0
Effective Business Communication v3.0
Scott McLean
March 2021
Business Communication Textbooks
ISBN (Digital): 

Brief Table of Contents

Chapter 1: Business Communication Soft Skills

Chapter 2: Perception, Audience, and Message

Chapter 3: The Business Writing Process

Chapter 4: Revision, Proofreading, Format, and Design

Chapter 5: Business Writing in Action

Chapter 6: Business Presentations, Topics, and Stage Fright

Chapter 7: Nonverbal Communication, Movement, and Visual Aids in Business Presentations

Chapter 8: Presentation Organization and Outlines

Chapter 9: Presentations to Inform

Chapter 10: Presentations to Persuade

Chapter 11: Business Presentations in Action

Chapter 12: Business Communication and Conflict

Chapter 13: Negative News, Crisis Communication, and Change

Chapter 14: Intercultural and International Business Communication

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