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Textbook Details

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Cover of Exploring Business v3.0
Exploring Business v3.0
Karen Collins
December 2017
General Business Textbooks
ISBN (Digital): 

Brief Table of Contents

Chapter 1: The Foundations of Business

Chapter 2: Entrepreneurship

Chapter 3: Selecting a Form of Business Ownership

Chapter 4: Business Ethics and Social Responsibility

Chapter 5: Managing for Business Success

Chapter 6: Recruiting, Motivating, and Keeping Quality Employees

Chapter 7: Product Design and Development

Chapter 8: Operations Management in Manufacturing and Service Industries

Chapter 9: Business in a Global Environment

Chapter 10: Marketing: Providing Value to Customers

Chapter 11: Operating in a Digital Marketing and Social Networking Environment

Chapter 12: The Role of Accounting in Business

Chapter 13: Managing Financial Resources

Chapter 14: Teamwork and Communications 

Chapter 15: Personal Finances 

Chapter 16: Managing Information and Technology 

Chapter 17: The Legal and Regulatory Environment of Business

Chapter 18: Appendix: Introducing Your Business Plan Project

Chapter 19: Appendix: Estimating Sales

Chapter 20: Appendix: Preparing Financial Reports with the Excel Template

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