Textbook Details
- By:
- Scott McLean
- Published:
- January 2016
- Discipline:
- Business Communication Textbooks
- ISBN (Digital):
- 978-1-4533-7419-1
Business Communication for Success is a comprehensive introduction to business communication. It is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike similar textbooks in the marketplace, McLean included sections dedicated to mobile communication and family business communication.
Brief Table of Contents
Chapter 1: Effective Business Communication
Chapter 2: Delivering Your Message
Chapter 3: Understanding Your Audience
Chapter 4: Effective Business Writing
Chapter 5: Writing Preparation
Chapter 6: Writing
Chapter 7: Revising and Presenting Your Writing
Chapter 8: Feedback in the Writing Process
Chapter 9: Business Writing in Action
Chapter 10: Developing Business Presentations
Chapter 11: Nonverbal Delivery
Chapter 12: Organization and Outlines
Chapter 13: Presentations to Inform
Chapter 14: Presentations to Persuade
Chapter 15: Business Presentations in Action
Chapter 16: Intrapersonal and Interpersonal Business Communication
Chapter 17: Negative News and Crisis Communication
Chapter 18: Intercultural and International Business Communication
Chapter 19: Group Communication, Teamwork, and Leadership