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Cover of Business Communication for Success v2.0
Business Communication for Success v2.0
Scott McLean
January 2016
Business Communication Textbooks
ISBN (Digital): 

Business Communication for Success is a comprehensive introduction to business communication. It is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike similar textbooks in the marketplace, McLean included sections dedicated to mobile communication and family business communication.

Brief Table of Contents

Chapter 1: Effective Business Communication

Chapter 2: Delivering Your Message

Chapter 3: Understanding Your Audience

Chapter 4: Effective Business Writing

Chapter 5: Writing Preparation

Chapter 6: Writing

Chapter 7: Revising and Presenting Your Writing

Chapter 8: Feedback in the Writing Process

Chapter 9: Business Writing in Action

Chapter 10: Developing Business Presentations

Chapter 11: Nonverbal Delivery

Chapter 12: Organization and Outlines

Chapter 13: Presentations to Inform

Chapter 14: Presentations to Persuade

Chapter 15: Business Presentations in Action

Chapter 16: Intrapersonal and Interpersonal Business Communication

Chapter 17: Negative News and Crisis Communication

Chapter 18: Intercultural and International Business Communication

Chapter 19: Group Communication, Teamwork, and Leadership

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