EntrepreneurshipVersion 1.0 By: Laura Portolese, Jaclyn A. Krause, and Julie R. Bonner
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- A focus on service-oriented businesses.
- Small-business examples that make concepts engaging and relatable.
- Multimedia content in every chapter to engage visual learners.
- Captivating opening cases focused on smaller businesses and start-ups.
- “How Would You Handle It?” callout boxes that pose real-life challenges and questions to readers.
- “Leveraging” callout boxes that explain how to leverage outside resources to make business decisions.
- Interactive end-of-chapter activities.
Entrepreneurship provides accessible and practical content for students hoping to start their own businesses. It also provides students with a strong basis for innovative thinking, which can be applied to any field or career they pursue. With a focus on service-oriented businesses, this text uses real-world examples, multimedia content, and thought-provoking callouts to engage students and make concepts relatable. Together, these features make this academically-focused book easy to read and understand.
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The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
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- Added "t" to "Central Washington University" in Laura Portolese's author biography in the front matter. Was previously "Cenral Washington University." (3/19/19)
- Changed "Association" to "Administration" in Chapter 1 Section 1. (10/10/19)
- Changed "Association" to "Administration" in Chapter 1 Section 3. (10/10/19)
- Removed extra instance of "in the next sectionn" in Chapter 3 Section 2. (10/10/19)
- Changed "They Siddles" to "The Siddles" in Chapter 8 opener. (10/10/19)
- Changed "Deanna" to "Deana" in Chapter 8 opener. (10/10/19)