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Cover of Entrepreneurship v1.0
Published: 
February 2019
Page Count: 
274
ISBN (Digital): 
978-1-4533-9000-9

Entrepreneurship

Version 1.0
By Laura Portolese, Jaclyn A. Krause, and Julie R. Bonner

Included Supplements

Key Features

  • A focus on service-oriented businesses.
  • Small-business examples that make concepts engaging and relatable.
  • Multimedia content in every chapter to engage visual learners.
  • Captivating opening cases focused on smaller businesses and start-ups.
  • “How Would You Handle It?” callout boxes that pose real-life challenges and questions to readers.
  • “Leveraging” callout boxes that explain how to leverage outside resources to make business decisions.
  • Interactive end-of-chapter activities.

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Entrepreneurship provides accessible and practical content for students hoping to start their own businesses. It also provides students with a strong basis for innovative thinking, which can be applied to any field or career they pursue. With a focus on service-oriented businesses, this text uses real-world examples, multimedia content, and thought-provoking callouts to engage students and make concepts relatable. Together, these features make this academically-focused book easy to read and understand.

  • About the Authors
  • Acknowledgements
  • Dedication
  • Preface

    • Chapter 1: What is Entrepreneurship?

  • 1.1 Entrepreneurs and Entrepreneurship – Defining What We Mean by Small Business
  • 1.2 How Small Businesses Helped Shape America
  • 1.3 Why Start Your Own Business?
  • 1.4 Dispelling the Myths about Small Business Ownership: It’s a Lot of Work!

    • Chapter 2: Understanding the Basics of Business

  • 2.1 Business Ownership Models
  • 2.2 Service Businesses vs. Product Businesses
  • 2.3 Franchising
  • 2.4 Self-Employment vs. Entrepreneurship
  • 2.5 The Characteristics and Mindset of an Entrepreneur

    • Chapter 3: How Do I Determine a Good Idea and Opportunity?

  • 3.1 The Timmons Framework
  • 3.2 Generating a Good Idea
  • 3.3 Evaluating the Idea: Opportunity Assessment Plans
  • 3.4 Nailing Down the Idea: Planning for Product or Service Development

    • Chapter 4: How Do I Write a Marketing Plan?

  • 4.1 Market Research Methods
  • 4.2 Target Markets
  • 4.3 The Marketing Mix
  • 4.4 Writing the Marketing Plan

    • Chapter 5: How Do I Perform Financial Analysis?

  • 5.1 Funding Source Options
  • 5.2 How Do I Estimate Needed Funding?
  • 5.3 How Do I Read Financial Statements?
  • 5.4 How Do I Perform A Break-Even Analysis?
  • 5.5 How do I Write a Financial Plan?

    • Chapter 6: How Do I Write an Operational Plan?

  • 6.1 Location
  • 6.2 Facilities and Equipment
  • 6.3 Employees and Insurance
  • 6.4 Suppliers, Supplier Management and Cost Decisions
  • 6.5 Writing the Operational Plan

    • Chapter 7: How to Write a Management Plan

  • 7.1 Building a Team
  • 7.2 Organizational Structures
  • 7.3 Writing the Organization and Management Plan

    • Chapter 8: How to Put Together a Business Plan

  • 8.1 Formal vs. Informal Business Plans: When You Need Each
  • 8.2 The Components of a Business Plan: From the Executive Summary through the Appendix
  • 8.3 Resources to Help You Prepare Your Plan and Obtain Funding 
  • 8.4 Presenting the Plan to Potential Investors

    • Chapter 9: How Do I Manage Change?

  • 9.1 Understanding Factors that Impact the Business
  • 9.2 External Factors
  • 9.3 Internal Factors
  • 9.4 Additional Considerations for Managing Change

    • Chapter 10: Handling Human Resources

  • 10.1 Recruitment, Selection, and Hiring Process
  • 10.2 Training and Development
  • 10.3 Compensation
  • 10.4 Other HR Considerations

    • Chapter 11: How Do I Grow My Business?

  • 11.1 External Sources of Growth
  • 11.2 Internal Sources for Growth
  • 11.3 Models for Innovation and Growth Management

    • Chapter 12: Planning for the Future

  • 12.1 Succession Planning
  • 12.2 The Future of Entrepreneurship
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    Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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    PowerPoint Lecture Notes

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    PowerPoint Lecture Notes

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    Laura Portolese Central Washington University

    Laura Portolese (Doctorate, Argosy University) is the author or co-author of four books with FlatWorld (Entrepreneurship, Human Resource Management, Human Relations, and The Art of Supervision and Leadership). Laura also holds an MBA from City University. She teaches in the Department of Information Technology and Administrative Management, part of the Central Washington University’s College of Education and Professional Studies. Laura is a prolific researcher, with publications focused in the areas of curriculum development and best practices in online learning. She has a Master Online Teacher Certificate from Central Washington University and a certificate from Oregon State University in E-learning Instructional Design and Development. Before beginning her academic career, Laura worked for several organizations in management and operations. She is also an entrepreneur who has performed consulting work for companies such as Microsoft.

    Jaclyn A. Krause Central Washington University

    Jackie Krause (Ph.D., Walden School of Management) earned her degree in applied management and information sciences. She possesses thirty-five years of comprehensive and progressive experience in information technology work including network administration, application design and development including web-based applications, website development, information systems analysis, design, and architecture, and information technology project management. Professor Krause has been an academic department chair responsible for supervising the activities of forty-five full-time and adjunct faculty in the School of Information Systems and Technology. She is also an IT professional who has been embedded within business units and has supervised faculty and help desk staff, led teams of system administrators, and led multi-discipline, cross-functional project teams as a project manager.

    Julie R. Bonner Central Washington University

    Julie Bonner (Doctorate, University of Phoenix) earned her degree in management. She has consulted extensively for large clients in the aerospace, consumer products, and gaming industries providing services in accounting and information systems design.

    Errata & Additions

    • Added "t" to "Central Washington University" in Laura Portolese's author biography in the front matter. Was previously "Cenral Washington University." (3/19/19)
    • Changed "Association" to "Administration" in Chapter 1 Section 1. (10/10/19)
    • Changed "Association" to "Administration" in Chapter 1 Section 3. (10/10/19)
    • Removed extra instance of "in the next sectionn" in Chapter 3 Section 2. (10/10/19)
    • Changed "They Siddles" to "The Siddles" in Chapter 8 opener. (10/10/19)
    • Changed "Deanna" to "Deana" in Chapter 8 opener. (10/10/19)
    • On 10/28/20, we added the following content to this book:
      • "Consider the COVID-19 crisis and the amount of losses small businesses suffered as a result of being forced to close by local and state governments. In this case, the government is the boss, in a way!" to Section 1.4.
      • "During the COVID-19 crisis, some entrepreneurs were unprepared for a full close of their businesses. To handle unexpected crises,..." to Section 2.5.
      • "Consider the COVID-19 crisis and the fact many small business had to shut down. Because of this, variable costs were lower because business owners didn’t need to order supplies or pay employees. However, fixed costs, such as the cost of rent or a loan, were still present." to Section 5.2.
      • A new "What Would You Do" callout box to Section 6.4.
      • "Similarly, the COVID-19 crisis has left many small businesses constrained by government laws in regard to if, when, and how they will able to open. Planning for these types of constraints ahead of time can play an important role in helping you to deal with planned and unplanned changes and requirements." to Section 9.2.
      • New COVID-19 content to the "Crisis Situations and Planning Before Change Occurs" Section of Section 9.4.
      • "There may also be special circumstances such as the COVID-19 pandemic, which required all interviews to be conducted via video conferencing, as opposed to in-person." to Section 10.1
      • "Some situations may allow for orientation to occur fully online or via video conferencing, as many small business owners needed to do during the COVID-19 pandemic." to Section 10.2.
      • New COVID-19 content and a new photo to Section 12.2.
    • Replaced broken link in Chapter 1 Section 1 "Interactive Activity" and in the paragraph starting "There are additional benefits..." in Chapter 1 Section 3 (4/30/21)
    • Replaced "Use Entrepreneurship to Reinvent Yourself" video in Chapter 1 Section 3(4/30/21)
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