Business Presentations: Effective Communication at WorkVersion 1.0 By: Scott McLean
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- Clear and modular format that introduces business presentations in three parts: principles of business communication, delivering a presentation, and common contexts of business communication.
- Carefully-selected problems and exercises that range from interesting puzzles to critical thinking questions.
- Short-answer questions and reviews at the end of every chapter.
- Key terms with definitions.
Business Presentations covers a wide range of business, professional, and strategic communications in a clear and concise format. McLean uses real-world examples to discuss communication for mobile messages, social media community development, crisis press conferences, and creative elevator pitches. The text explores information about presentations and the art of persuasion, as it addresses audience analysis, common challenges, and expectations.
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The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
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