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Published
February 2023
Page Count
566
ISBN (Digital)
978-1-4533-3839-1

International Business: Opportunities and Challenges in a Flattening World New: AI-powered guidance within our eReader New: Textbook audio in 32 languages and dialects (upon request) New: Podcasts Available

Version 4.0
By Sanjyot P. Dunung and Mason A. Carpenter

Included Supplements

Key Features

  • Cornerstone themes of strategy, culture, and entrepreneurship
    • Strategy is defined as competition and competitive advantage, while entrepreneurship is seen as creating new opportunities where none previously existed
    • Culture is defined by geographic and demographic criteria. It impacts how businesses enter and operate in global markets and with a wide range of internal and external stakeholders. Consequently, it is essential for students today to understand the impact of culture on business objectives and operations
    • Entrepreneurship discussions recognize that many organizations increasingly conduct at least some of their business across borders. For students who are budding entrepreneurs, understanding international business fundamentals expands their entrepreneurial mindset, preparing them to start a business or think more creatively and competitively within an established organization
  • The narrative is organized around answers to key questions—what, where, why and how of international business
  • Written in a reader-friendly style that concisely covers all the necessary topics and with a focus on the practical application of knowledge
  • Extensively updated to reflect ongoing geopolitical changes and the impact on global businesses, including but not limited to China, Hong Kong, Brexit, the Russian Federation, and Venezuela. Learners need to understand how geopolitical issues can impact strategy, operations, supply chains, and much more.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • Supportive learning structure
    • “What’s In It for Me?” in the form of questions that orient and engage learners
    • “Opening Case” with exercises provides a compelling, real-world-based scenario based on the chapter discussions that follow
    • “Learning Objectives” preview each main head section and help focus the reader’s attention
    • “Did You Know?” provides context and additional insights about various cultures or business practices
    • “Focus” and “Spotlight” provide additional details and background about key facts or topics
    • “Key Takeaways” and “Exercises” at the end of each main head section help students consolidate the material just learned
    • “Amusing Anecdote” offers high-interest examples of global business situations, marketing snafus, and other mistakes coupled with related key international business facts
    • “Ethics in Action” presents typical ethical issues that arise in international businesses
    • “ToolKit Tips” outline specific and practical suggestions to enhance entrepreneurial, professional, and strategic skills
  • End-of-chapter exercises based on AACSB learning standards describe experiential exercises and pose ethical dilemmas. Answer guidelines are provided in the instructor’s manual

Students

Online Access Price
$33.95
Color Printed Textbook with Online Access Price
$60.95
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International Business: Opportunities and Challenges in a Flattening World is suitable for courses called International Business, Global Business, Multinational Business or similar titles taught at the undergraduate and MBA levels at both two- and four-year colleges and universities.


This book is written from the perspective that national borders are bridges and not barriers. Cornerstone themes of strategy, organizational and local cultures, and entrepreneurship support the authors’ overall goals to develop deeper understanding of international contexts, the wealth of global opportunities available, and the practical applications of theory, ideas, and learning principles. Engaging learning features provide additional details about key topics or describe real-world situations that require student analysis and promote creative thinking. As a result, learners are better prepared to launch, run, and productively contribute to any organization that is global in scope—or domestic companies that are wrestling with global competition.

New in This Version

  • Updated to reflect the ongoing impact of the global pandemic, including supply chain challenges, business operations, strategic and scenario planning, and management.
  • New and refreshed examples of businesses of all sizes, stages, and from across all regions of the world
  • Integrated additional local cultural insights from all regions and the practical applications for global professionals and firms

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FlatWorld Homework

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Sample Syllabi

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Sanjyot P. Dunung

Sanjyot P. Dunung

Thunderbird School of Global Management

Sanjyot P. Dunung is CEO and founder of Atma Global, a developer of learning content and solutions for the corporate, education, and government markets. The firm integrates an understanding of business and social-sciences methodologies to derive perspectives on the global forces shaping business, government, and society.   

Recognized on Fast Company’s prestigious Most Innovative Companies list, her firm developed an award-winning "Netflix-style" digital service, Atma Insights, featuring proprietary, engaging, and essential learning videos on culture, country, business, and global topics for professionals, educators, and students.   

Leveraging her intuitive and seasoned in-depth knowledge as a social scientist with a practitioner-academic mindset, Sanjyot is renowned for her expertise in the multifaceted intersection of business, global affairs, culture, technology, and education, with a focus on the impact of cultures on organizations, individuals, and societies.     

She is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst for growth, Sanjyot has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development (SaaS B2C and B2B), channel partner strategy, and leading global teams.   

She is deeply committed to empowering small businesses through education and advocacy. Currently, Sanjyot serves as a board member for the National Small Business Association, the Truman Center for National Policy, and the American Leadership Project. In these roles, she is passionate about supporting small businesses, driving impactful policy changes, and advocating for pragmatic global leadership. Previously, Sanjyot was a member of the Board of Directors of UNICEF USA.    

She has authored seventeen international business books and textbooks including a young adult novel, Maddie & Sayara, that explores the divergent paths of young girls around the world. Sanjyot has appeared on a range of global media and speaks at conferences addressing international business, global cultures, and entrepreneurship. She works to promote equality of opportunity by working closely with global not-for-profits, serving on global boards, and mentoring entrepreneurs. 


Sanjyot has received several awards including the including the 2024 Stevie Women in Business Award for Best Female Entrepreneur—Business Services, 2021 Outstanding 50 Asian Americans in Business Award, and the 2021 AmChamRepresent Business Transformation Award: Women in Business.


She received a BA, Northwestern University and an MBA, Thunderbird School of Global Management, where she received the Distinguished Alumni Award, serves on the Advisory Board, and is a Professor of Practice.

Mason A. Carpenter

University of Wisconsin-Madison

Mason Carpenter (PhD University of Texas at Austin) was the M. Keith Weikel professor of leadership at the University of Wisconsin-Madison’s Wisconsin School of Business. His research in strategic management concerned corporate governance, top management teams, social networks, and the strategic management of global startups and was published widely in leading management and strategy journals. He was also author of numerous books used in leading undergraduate, MBA, and education courses around the world, including Principles of Management published by Flat World Knowledge. He was associate editor of the Academy of Management Review and served on the editorial board of the Strategic Management Journal. At the University of Wisconsin, he was responsible for the undergraduate, MBA, and ExecMBA courses in business, corporate, and global strategy. With others, he had also advised the top management teams and business unit leaders of Fiskars, SABMiller, GE, Harley Davidson, Rockwell International, Vivendi, Kerry Ingredients, Covance, Danisco, Badger Meter, and Banta in the areas of strategy formulation, strategy implementation, and strategic change. His teaching accomplishments included MBA Professor of the Year, notoriety as one of the two most popular professors in several BusinessWeek MBA program polls, the Larson Excellence in Teaching award from the Wisconsin School of Business, and, most recently, a Distinguished Teaching award from the University of Wisconsin-Madison. He also worked to integrate experiential and behavioral perspectives of strategic management into the classroom through positions on the BPS and SMS Executive Committees, Doctoral and New Faculty BPS consortia, and the widely-used BPS Strategy Teaching Toolkit. He passed away in 2011 and is survived by his wife and two sons.

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