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Cover of Principles of Microeconomics v2.0.1
Published: 
January 2013
Page Count: 
490
ISBN (Digital): 
978-1-4533-5332-5

Principles of Microeconomics

Custom Version 2.0.1
By Libby Rittenberg and Timothy Tregarthen
Adapted by Richard McGrath

Included Supplements

Key Features

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Principles of Microeconomics

 

Libby Rittenberg & Timothy Tregarthen

WHAT'S NEW IN 2.0:

      • Updated and accurate data
      • More than half of all the "Start-Ups" and "Case in Point" applications have been either revised or are completely new

In writing Principles of Microeconomics, vol. 2.0, Libby Rittenberg and Timothy Tregarthen’s goals were simple:

      • Help students to understand how real individuals actually work with economics
      • Teach economics as the study of “choice”
      • Demonstrate the practicality and relevance of economics through new illustrations and insights.

This textbook is suitable for these courses: Microeconomics

This textbook is suitable for 2 and 4 year institutions.

PEDAGOGICAL FEATURES:

The authors of this textbook take a unique, three-pronged approach:

      • “HEADS UP”:

Each concept is covered with a ”Heads Up“section to clarify potentially confusing aspects.

      • ”YOU TRY IT”:

This section encourages students to walk through scenarios related to each concept and idea.

      • ”CASE IN POINT”:

This section uses a real-world applications to harness concepts in reality.

      • CUSTOMIZABILITY:

Additionally, the Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

  • About the Authors
  • Acknowledgments
  • Preface

    • Chapter 1: Economics: The Study of Choice

  • 1.1 Start Up: Economics in the News
  • 1.2 Defining Economics
  • 1.3 The Field of Economics
  • 1.4 The Economists’ Tool Kit
  • 1.5 Review and Practice

    • Chapter 2: Confronting Scarcity: Choices in Production

  • 2.1 Start Up: An Attempt to Produce Safer Air Travel
  • 2.2 Factors of Production
  • 2.3 The Production Possibilities Curve
  • 2.4 Applications of the Production Possibilities Model
  • 2.5 The Gains from Trade
  • 2.6 Review and Practice
  • 2.7 Review and Practice Part II

    • Chapter 3: Demand and Supply

  • 3.1 Start Up: Crazy for Coffee
  • 3.2 Demand
  • 3.3 Supply
  • 3.4 Demand, Supply, and Equilibrium
  • 3.5 Putting Demand and Supply to Work
  • 3.6 Review and Practice

    • Chapter 4: Elasticity: A Measure of Response

  • 4.1 Start Up: Raise Fares? Lower Fares? What’s a Public Transit Manager To Do?
  • 4.2 The Price Elasticity of Demand
  • 4.3 Another Method: the Point Elasticity
  • 4.4 Responsiveness of Demand to Other Factors
  • 4.5 Price Elasticity of Supply
  • 4.6 Review and Practice

    • Chapter 5: Markets, Efficiency, & Government Involvement

  • 5.1 Start Up: A Drive in the Country
  • 5.2 The Logic of Maximizing Behavior
  • 5.3 Maximizing in the Marketplace
  • 5.4 Government Intervention in Market Prices: Price Floors and Price Ceilings
  • 5.5 Market Failure
  • 5.6 The Market for Health-Care Services
  • 5.7 Review and Practice
  • 5.8 Review And Practice Part II

    • Chapter 6: The Analysis of Consumer Choice

  • 6.1 Start Up: A Day at the Grocery Store
  • 6.2 The Concept of Utility
  • 6.3 Utility Maximization and Demand
  • 6.4 Review and Practice

    • Chapter 7: Auctions

  • 7.1 Change this Name

    • Chapter 8: Production and Cost

  • 8.1 Start Up: Street Cleaning Around the World
  • 8.2 Production Choices and Costs: The Short Run
  • 8.3 Production Choices and Costs: The Long Run
  • 8.4 Review and Practice

    • Chapter 9: Competitive Markets for Goods and Services

  • 9.1 Start Up: Life on the Farm
  • 9.2 Perfect Competition: A Model
  • 9.3 Output Determination in the Short Run
  • 9.4 Perfect Competition in the Long Run
  • 9.5 Review and Practice

    • Chapter 10: Monopoly

  • 10.1 Start Up: Surrounded by Monopolies
  • 10.2 The Nature of Monopoly
  • 10.3 The Monopoly Model
  • 10.4 Assessing Monopoly
  • 10.5 Price Discrimination
  • 10.6 Review and Practice

    • Chapter 11: Antitrust Policy and Business Regulation

  • 11.1 Start Up: The Plastic War
  • 11.2 Antitrust Laws and Their Interpretation
  • 11.3 Regulation: Protecting People from the Market
  • 11.4 Antitrust and Competitiveness in a Global Economy
  • 11.5 Review and Practice

    • Chapter 12: The World of Imperfect Competition

  • 12.1 Start Up: The Excitement of Groupon: What Rivals Will It Face?
  • 12.2 Monopolistic Competition: Competition Among Many
  • 12.3 Advertising in Monopolistic Competition
  • 12.4 Oligopoly: Competition Among the Few
  • 12.5 Review and Practice

    • Chapter 13: Wages and Employment in Perfect Competition

  • 13.1 Start Up: College Pays
  • 13.2 The Demand for Labor
  • 13.3 The Supply of Labor
  • 13.4 Labor Markets at Work
  • 13.5 Review and Practice

    • Chapter 14: Interest Rates and the Markets for Capital and Natural Resources

  • 14.1 Start Up: Building the “Internet in the Sky”
  • 14.2 Time and Interest Rates
  • 14.3 Interest Rates and Capital
  • 14.4 Natural Resources and Conservation
  • 14.5 Review and Practice

    • Chapter 15: Imperfectly Competitive Markets for Factors of Production

  • 15.1 Start Up: Hockey Players Frozen Out
  • 15.2 Price-Setting Buyers: The Case of Monopsony
  • 15.3 Monopsony and the Minimum Wage
  • 15.4 Price Setters on the Supply Side
  • 15.5 Review and Practice

    • Chapter 16: Public Finance and Public Choice

  • 16.1 Start Up: Where Your Tax Dollars Go
  • 16.2 The Role of Government in a Market Economy
  • 16.3 Financing Government
  • 16.4 Choices in the Public Sector
  • 16.5 Review and Practice

    • Chapter 17: Inequality, Poverty, and Discrimination

  • 17.1 Start Up: Occupy Wall Street and the World
  • 17.2 Income Inequality
  • 17.3 The Economics of Poverty
  • 17.4 The Economics of Discrimination
  • 17.5 Review and Practice

    • Appendix A: Appendix A: Graphs in Economics

  • A.1 How to Construct and Interpret Graphs
  • A.2 Nonlinear Relationships and Graphs without Numbers
  • A.3 Using Graphs and Charts to Show Values of Variables
    • Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

    Test Generator

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    Solutions Manual

    Solutions Manual

    For exercises that need a little more explanation, our Solutions Manual will take you step by step through solving the problem and offer explanations on the answer.

    Solutions Manual

    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

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    Libby Rittenberg Colorado College

    Libby Rittenberg (PhD Rutgers University) is Professor Emerita of Economics at Colorado College. She also served as the Dean of Summer Programs as well as the college’s ombudsperson. As a professor, she frequently taught Principles of Economics, Intermediate Macroeconomic Theory, Comparative Economic Systems, and a senior seminar on the International Political Economy. Throughout her academic career, Libby was deeply involved in study abroad education and directed programs in central Europe and Turkey. She was honored to have been a Fulbright Lecturer. Her research has focused on the internationally oriented areas of economics, with numerous articles on comparative and development economics, and a particular emphasis on the Turkish economy. 

    Timothy Tregarthen University of Colorado Colorado Springs

    Timothy Tregarthen (PhD University of California, Davis) is Professor Emeritus of Economics at the University of Colorado-Colorado Springs. There is one word that captures the essence of Tim Tregarthen—inspiring. Tim was first diagnosed with multiple sclerosis in 1975, yet, he continued a remarkable academic career of teaching and research which includes an autobiography recounting his experiences with multiple sclerosis titled Suffering, Faith, and Wildflowers. Tim was formerly on faculty at University of Colorado-Colorado Springs. 

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