Entrepreneurship v3.0

By Laura Portolese, Jaclyn Krause, and Julie R. Bonner

Published

October 2025

Discipline

General Business Textbooks

ISBN (Digital)

979-8-88794-441-8

Brief Table of Contents

• Part 1: Start-Up
• Chapter 1: What Is Entrepreneurship?
• Chapter 2: Understanding the Basics of Business
• Chapter 3: How Do I Determine a Good Idea and Opportunity?
• Part 2: Gear-Up
• Chapter 4: How Do I Write a Marketing Plan?
• Chapter 5: How Do I Perform Financial Analysis?
• Chapter 6: How Do I Write an Operational Plan?
• Chapter 7: How to Write a Management Plan
• Chapter 8: How to Put Together a Business Plan
• Part 3: Level-Up
• Chapter 9: How Do I Manage Change?
• Chapter 10: Handling Human Resources
• Chapter 11: How Do I Grow My Business?
• Chapter 12: Planning for the Future
• Appendix A: Start Your Business Resources
• Appendix B: Social Media Marketing