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Textbook Details
By Karen Collins
- Published
- July 2020
- Discipline
- General Business Textbooks
- ISBN (Digital)
- 978-1-4533-3427-0
Exploring Business v4.0 is designed to flexibly support a variety of learning environments and teaching strategies. A strong entrepreneurial theme throughout reflects our rapidly evolving business environment. Suitable for introduction to business or introduction to entrepreneurship courses taught at the undergraduate level at two- and four-year colleges and universities.
Brief Table of Contents
- Part 1: Business in a Dynamic Environment
- Chapter 1: The Foundations of Business
- Chapter 2: Entrepreneurship
- Chapter 3: Selecting a Form of Business Ownership
- Chapter 4: Business Ethics and Social Responsibility
- Part 2: Operating a Successful Business
- Chapter 5: Managing for Business Success
- Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
- Chapter 7: Product Design and Development
- Chapter 8: Operations Management in Manufacturing and Service Industries
- Part 3: Marketing in an Ever-Changing World
- Chapter 9: Business in a Global Environment
- Chapter 10: Marketing: Providing Value to Customers
- Chapter 11: Operating in a Digital Marketing and Social Networking Environment
- Part 4: Financing the Company
- Chapter 12: The Role of Accounting in Business
- Chapter 13: Managing Financial Resources
- Part 5: Bonus Chapters
- Chapter 14: Teamwork and Communications
- Chapter 15: Personal Finances
- Chapter 16: Managing Information and Technology
- Chapter 17: The Legal and Regulatory Environment of Business
- Part 6: Appendices
- Chapter 18: Appendix: Introducing Your Business Plan Project
- Chapter 19: Appendix: Estimating Sales
- Chapter 20: Appendix: Preparing Financial Reports with the Excel Template