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Brief Table of Contents

• Part 1: Business in a Dynamic Environment
• Chapter 1: The Foundations of Business
• Chapter 2: Entrepreneurship
• Chapter 3: Selecting a Form of Business Ownership
• Chapter 4: Business Ethics and Social Responsibility
• Part 2: Operating a Successful Business
• Chapter 5: Managing for Business Success
• Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
• Chapter 7: Product Design and Development
• Chapter 8: Operations Management in Manufacturing and Service Industries
• Part 3: Marketing in an Ever-Changing World
• Chapter 9: Business in a Global Environment
• Chapter 10: Marketing: Providing Value to Customers
• Chapter 11: Operating in a Digital Marketing and Social Networking Environment
• Part 4: Financing the Company
• Chapter 12: The Role of Accounting in Business
• Chapter 13: Managing Financial Resources
• Part 5: Bonus Chapters
• Chapter 14: Teamwork and Communications 
• Chapter 15: Personal Finances 
• Chapter 16: Managing Information and Technology 
• Chapter 17: The Legal and Regulatory Environment of Business
• Part 6: Appendices
• Appendix A: Introducing Your Business Plan Project
• Appendix B: Estimating Sales
• Appendix C: Preparing Financial Reports with the Excel Template
• Appendix D: Accounting

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