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Textbook Details

By William S. Hettinger and John Dolan-Heitlinger
Published
March 2024
Discipline
Finance Textbooks
ISBN (Digital)
978-1-4533-9482-3

Brief Table of Contents

  • Part 1: Business Strategies
  • Chapter 1: How Businesses Make Money
  • Chapter 2: Three Sample Companies
  • Part 2: Basic Financial Statements
  • Chapter 3: Cash Flow Statements: The Basics
  • Chapter 4: Profit and Loss Statement Basics
  • Chapter 5: Difference between Cash and Profit
  • Chapter 6: Balance Sheet Basics
  • Chapter 7: How the Balance Sheet Varies by Business Type
  • Chapter 8: How Financial Statements Tie Together
  • Chapter 9: Understanding the Indirect Cash Flow Statement
  • Part 3: Evaluating Financial Statements
  • Chapter 10: Evaluating Profitability
  • Chapter 11: Working Capital and Operational Efficiency
  • Chapter 12: Can You Pay Your Bills?
  • Chapter 13: Can You Pay the Bank?
  • Chapter 14: Measuring Percentage Change
  • Chapter 15: Using Finance Tools to Manage Your Business
  • Part 4: Growing a Business
  • Chapter 16: What to Consider When Starting Your Business
  • Chapter 17: Legal and Your Business
  • Chapter 18: Accounting and Your Business
  • Chapter 19: Taxes and Your Business
  • Chapter 20: Starting Your Business
  • Chapter 21: When Growth Makes Sense
  • Chapter 22: Planning and Budgeting Growth
  • Chapter 23: Evaluating Growth
  • Part 5: Beyond the Basics
  • Chapter 24: Sales Projection Analysis
  • Chapter 25: Cost–Benefit Analysis
  • Chapter 26: Time Value of Money
  • Chapter 27: Doing Business Internationally
  • Chapter 28: Finding Money to Start and Operate Your Business
  • Chapter 29: Exit Strategies
  • Part 6: The Appendices
  • Appendix A: Basic Excel for Entrepreneurial Finance
  • Appendix B: Planning Your Business
  • Appendix C: Making Your Business Legal
  • Appendix D: Planning Your Accounting and Taxes
  • Appendix E: Startup Expenses
  • Appendix F: Sales and Cost of Goods Sold Forecast
  • Appendix G: Monthly Expenses
  • Appendix H: Cash Needs Forecast
  • Appendix I: Sensitivity Analysis
  • Appendix J: Business Forecasting Model
  • Appendix K: Case Study Templates

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