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Textbook Details

By Rob Stokes
Published
April 2011
ISBN (Digital)
978-1-4533-2987-0

Brief Table of Contents

  • Chapter 1: Introduction to eMarketing
  • Chapter 2: eMarketing Strategy
  • Chapter 3: Social Media
  • Chapter 4: Crowdsourcing
  • Chapter 5: Viral Marketing
  • Chapter 6: Search Engine Marketing
  • Chapter 7: Search Engine Optimization
  • Chapter 8: Web Site Development and Design
  • Chapter 9: Web Public Relations
  • Chapter 10: Online Reputation Management

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