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Textbook Details
By Rob Stokes
- Published
- April 2011
- ISBN (Digital)
- 978-1-4533-2987-0
Brief Table of Contents
- Chapter 1: Introduction to eMarketing
- Chapter 2: eMarketing Strategy
- Chapter 3: Social Media
- Chapter 4: Crowdsourcing
- Chapter 5: Viral Marketing
- Chapter 6: Search Engine Marketing
- Chapter 7: Search Engine Optimization
- Chapter 8: Web Site Development and Design
- Chapter 9: Web Public Relations
- Chapter 10: Online Reputation Management