- Published
- August 2014
- Page Count
- 552
- ISBN (Digital)
- 978-1-4533-6660-8
Exploring Business
Version 2.1
By Karen Collins
Included Supplements
Key Features
- INTEGRATED NIKE CASE STUDY: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case, which is updated each semester. Students learn about Nike through individual case notes, real-world examples, and award-winning videos featuring company executives. In addition, the test item file contains multiple-choice questions keyed to the Nike cases.
- PROGRESSIVE (OPTIONAL) BUSINESS PLAN: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optional integrated business plan project modeled after one refined by the author and her teaching team over the past ten years.
- EMPHASIS ON AACSB: Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View.
- AUTHOR-WRITTEN INSTRUCTION MANUAL: For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Each semester, she has continuously developed and improved an extensive assortment of clear highly coordinated teaching materials.
In writing Exploring Business, v. 2.1, Karen Collins had simple yet clear aims:
- Introduce students to business in an exciting way
- Provide faculty with a fully developed teaching package to enable that goal
This textbook is suitable for these courses: Introduction to Business
This textbook is suitable for 2 and 4 year institutions.
New in This Version
- UPDATED CASE STUDIES: This textbook benefits from updates to the Nike Business Case, which are based on extensive research and executive interviews.
- NEW & ENHANCED CHAPTER COVERAGE: Along with major revamps of the & of social media marketing, sustainability coverage, the value of the Euro, and exploration of the serial entrepreneur.
- EMPHASIS ON MOBILE DEVICES: The focus of the additions to the Managing Information and Technology chapter will be on the explosive growth in mobile devices.
- IMPROVED QUIZ MATERIALS & FIGURES: Through redesigned quizzes, this textbook now helps students effectively practice and develop a better understanding of key concepts.
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: The Foundations of Business
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Chapter 2: Business Ethics and Social Responsibility
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Chapter 3: Business in a Global Environment
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Chapter 4: Selecting a Form of Business Ownership
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Chapter 5: The Challenges of Starting a Business
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Chapter 6: Managing for Business Success
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Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
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Chapter 8: Teamwork and Communications
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Chapter 9: Marketing: Providing Value to Customers
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Chapter 10: Product Design and Development
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Chapter 11: Operations Management in Manufacturing and Service Industries
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Chapter 12: The Role of Accounting in Business
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Chapter 13: Managing Financial Resources
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Chapter 14: Personal Finances
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Chapter 15: Managing Information and Technology
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Chapter 16: The Legal and Regulatory Environment of Business

Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Other Supplements
Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
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