- Published
- December 2017
- Page Count
- 780
- ISBN (Digital)
- 978-1-4533-8712-2
Exploring Business
Version 3.0
By Karen Collins
Included Supplements
Key Features
- Author-written instructor manual.
- Uses a student-friendly, conversational writing style that simplifies complex materials, captures students’ attention, and makes reading the book enjoyable.
- Covers the “essentials” and maintains academic rigor without burdening students and faculty with unnecessary detail.
- Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports.
- Integrated Nike Case Study available for instructors who wish to introduce students to business using a dynamic case study.
- Customizable.
Students
- Online Access Price
- $36.95
- Color Printed Textbook with Online Access Price
- $63.95
This textbook is suitable for the following courses: Introduction to Business, Entrepreneurship, MBA Introduction to Business Leveling Course.
Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning. The modular format has self-contained sections ending with a detailed summary and relevant exercises to assist learning. This textbook is flexible and meets the needs of four groups of instructors: those teaching the course using the textbook alone; those teaching the course using the comprehensive, optional Nike case (or a company of their choice) along with the text; those teaching the course using the optional business plan project along with the text; and those teaching the course by incorporating both the optional Nike case study and the business plan project along with the text.
New in This Version
- Instructors can now update the chapter order to suit their syllabus. The chapter order in the book, which can be easily changed through customization, follows an entrepreneurial approach.
- New and enhanced chapter coverage, including a completely new chapter on operating in a digital marketing and social networking environment.
- Improved interactive figures, exercises and assessment questions to help students practice and develop a better understanding of key concepts.
- Numerous new business examples were added and several new topics that are crucial to business today were introduced.
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: The Foundations of Business
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Chapter 2: Entrepreneurship
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Chapter 3: Selecting a Form of Business Ownership
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Chapter 4: Business Ethics and Social Responsibility
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Chapter 5: Managing for Business Success
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Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
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Chapter 7: Product Design and Development
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Chapter 8: Operations Management in Manufacturing and Service Industries
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Chapter 9: Business in a Global Environment
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Chapter 10: Marketing: Providing Value to Customers
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Chapter 11: Operating in a Digital Marketing and Social Networking Environment
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Chapter 12: The Role of Accounting in Business
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Chapter 13: Managing Financial Resources
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Chapter 14: Teamwork and Communications
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Chapter 15: Personal Finances
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Chapter 16: Managing Information and Technology
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Chapter 17: The Legal and Regulatory Environment of Business
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Chapter 18: Appendix: Introducing Your Business Plan Project
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Chapter 19: Appendix: Estimating Sales
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Chapter 20: Appendix: Preparing Financial Reports with the Excel Template
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
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Additions & Errata
12/22/20:
Section 9.4: One instance of "exporters" was changed to "importers" in the discussion of "Currency Valuations and Exchange Rates".
Section 9.6: All instances of "North American Free Trade Association" were corrected to "North American Free Trade Agreement".
Section 11.5: Starbucks "A Year of Good" video was replaced with a new non-broken link.
1/29/21:
Section 13.3: Corrected 6% to 8% in last sentence of first paragrapg under "Credit Unions".