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Published
February 2024
Page Count
600
ISBN (Digital)
978-1-4533-4229-9

Global Business Management New: AI-powered guidance within our eReader New: Textbook audio in 32 languages and dialects (upon request) New: Podcasts Available

Version 2.0
By Sanjyot P. Dunung

Included Supplements

Key Features

  • Cornerstone themes of entrepreneurship and strategy
    • Strategy is defined as competition and competitive advantage
    • Entrepreneurship is seen as creating new opportunities where none previously existed, and includes managing intrapreneurship
    • Understanding global management and international business expands students' entrepreneurial mindset, preparing them to start a business or think more creatively and competitively as a global manager
  • The narrative is organized around answers to key questions—what, where, why, and how of international management
  • Promotes critical thinking by challanging students to think ethically and encouraging decision making
  • Cases and learning lessons place students in the roles of the decision makers. They become engaged in solving the myriad of transactions, business opportunities, relationships, and practical problems resulting from a globalized and highly interconnected business environment
  • Current discussions of country, region, and culture are woven throughout and how these factors both interact and impact business operations and managing across boundaries
  • Author's blended academic and practitioner perspective integrates recognized research with real-world, practical examples and actionable insights to bridge the gap between theory and application
  • Presents key finance concepts in ways that are readily understood by non-financial managers
  • Supportive learning structure
    • High-interest features
      • "Watch & Learn" More than 50 embedded Atma Insights award-winning streaming videos that illustrate key learning lessons in each chapter, with a focus on practical applications. These relevant, engaging videos were developed by the author's own company and illustrate topics such as interpersonal interactions across cultures.
      • "Did You Know?" Facts about international business and management, complemented by curated Atma Insights videos
      • "Amusing Anecdote" High-interest examples of global management situations, marketing snafus, and other mistakes coupled with related key international business facts
      • "Managing Across Cultures" Focus on managment practices around the world, complemented by curated Atma Insights videos.
      • "Ethics in Action" Examples of the typical ethical issues that arise in international business management, complemented by curated Atma Insights videos
      • "Tips in your Managerial Toolkit" Specific and practical tools related to internatinal business management located at the end of every chapter
    • Opening Cases and Callouts Scenarios are drawn from an international business management perspective but are still current and topical. Examples include: global women and minority managers; how to navigate cultural nuances and competitive environments; understanding evolving technologies and cybersecurity; understanding blockchain technology and its growing impact on global business
    • "Learning Objectives" preview each main head section and help focus the reader's attention
    • "Key Takeaways" and "Exercises" at the end of each main head section help students consolidate the material just learned
    • Chapter Summary helps students remember the most important information from the preceding chapter
    • End-of-Chapter questions based on Association to Advance Collegiate Schools of Business (AACSB) learning standards include review questions, experiential exercises, ethical dilemmas, and exercises related to the opening chapter case. Answer guidelines are provided in the Instructor's Manual.

Students

Online Access Price
$33.95
Color Printed Textbook with Online Access Price
$60.95
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Global Business Management is suitable for courses called Global Management, International Management, Multinational Management, Managing Across Cultures, Intercultural Management, Global Human Resource Management, Global Business Strategy, Global Strategic Management, or similar titles taught at the undergraduate and MBA levels at both two-and four-year colleges and universities. 


This book covers all aspects of leading and managing a thriving global organization in an increasingly complex geopolitical environment. Its fresh, practitioner/academic perspective directly addresses the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and management. 


Not only does this book encompass all of the core fundamentals of business, international trade, and management, but is unique in its exploration of more than just the essentials. The author’s orientation is both strategic and entrepreneurial, and it speaks with authenticity to technologically savvy students who see national borders as bridges and not barriers. Moreover, Global Business Management develops students’ knowledge of international contexts preparing them to launch, run, and work in any organization that is global in scope or competes globally. 


The idea that management itself remains an evolving field underpins the book, reflecting the continuous disruptions of new ideas and technologies, as well as global political, economic, and social developments. To understand the new disruptions, the author strives to help students master the fundamentals and modern history of international management and global business. 


Version 2.0 reflects incremental and substantive changes in the global business environment, particularly in rapidly changing economies in emerging markets, based on issues such as geopolitical stresses, supply chains shifts, and technology advances.

New in This Version

  • Refreshed or replaced many management and business profiles with new examples that reflect the shifting global and geopolitical environment and the creation of new opportunities and challenges
    • New section “Business Leadership in Action” (Section 2.2)
    • New section “Manager’s Global Framework (Section 3.1)
    • Chapter  6—New sidebars on “Managing Across Cultures” with integrated videos
    • Chapter  9—updated for Russia sanctions and Brexit
  • Enriched and updated details of fast-evolving global business, economic, political and cultural environments and their ongoing impacts on managers, businesses, and economies;
  • Emphasizes the need to analyze and manage global businesses in terms of geopolitical stresses, supply chains shifts,  and technology advances, particularly in developing markets.
  • New company profiles and business examples from around the world, with focus on Latin America, Asia, Africa, and MENA (Middle East and North Africa)
  • Atma Insights streaming videos embedded throughout enhance student understanding, retention, and applications to real-world situations
  • “Manager’s Global Framework” highlights facts and cases to model how to think about the world, geopolitics and business through a manager’s lens  
  • “Leadership in Action” describes cases and supporting information to help future global managers develop leadership skills

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FlatWorld Homework

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Sample Syllabi

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Sanjyot P. Dunung

Sanjyot P. Dunung

Thunderbird School of Global Management

Sanjyot P. Dunung is CEO and founder of Atma Global, a developer of learning content and solutions for the corporate, education, and government markets. The firm integrates an understanding of business and social-sciences methodologies to derive perspectives on the global forces shaping business, government, and society.   

Recognized on Fast Company’s prestigious Most Innovative Companies list, her firm developed an award-winning "Netflix-style" digital service, Atma Insights, featuring proprietary, engaging, and essential learning videos on culture, country, business, and global topics for professionals, educators, and students.   

Leveraging her intuitive and seasoned in-depth knowledge as a social scientist with a practitioner-academic mindset, Sanjyot is renowned for her expertise in the multifaceted intersection of business, global affairs, culture, technology, and education, with a focus on the impact of cultures on organizations, individuals, and societies.     

She is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst for growth, Sanjyot has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development (SaaS B2C and B2B), channel partner strategy, and leading global teams.   

She is deeply committed to empowering small businesses through education and advocacy. Currently, Sanjyot serves as a board member for the National Small Business Association, the Truman Center for National Policy, and the American Leadership Project. In these roles, she is passionate about supporting small businesses, driving impactful policy changes, and advocating for pragmatic global leadership. Previously, Sanjyot was a member of the Board of Directors of UNICEF USA.    

She has authored seventeen international business books and textbooks including a young adult novel, Maddie & Sayara, that explores the divergent paths of young girls around the world. Sanjyot has appeared on a range of global media and speaks at conferences addressing international business, global cultures, and entrepreneurship. She works to promote equality of opportunity by working closely with global not-for-profits, serving on global boards, and mentoring entrepreneurs. 


Sanjyot has received several awards including the including the 2024 Stevie Women in Business Award for Best Female Entrepreneur—Business Services, 2021 Outstanding 50 Asian Americans in Business Award, and the 2021 AmChamRepresent Business Transformation Award: Women in Business.


She received a BA, Northwestern University and an MBA, Thunderbird School of Global Management, where she received the Distinguished Alumni Award, serves on the Advisory Board, and is a Professor of Practice.

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