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Newer Version Available
Cover of Global Business Management v1.1
Published
November 2020
Page Count
572
ISBN (Digital)
978-1-4533-3741-7

Global Business Management

Version 1.1
By Sanjyot P. Dunung

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Key Features

  • Cornerstone themes of entrepreneurship and strategy.
  • Strategy is defined as competition and competitive advantage, while entrepreneurship, along with managing intrapreneurship, is seen as creating new opportunities where none previously existed.
  • Many organizations increasingly conduct at least some of their business across borders. For students who are budding entrepreneurs, understanding global management and international business expands their entrepreneurial mindset, preparing them to start a business or think more creatively and competitively as a global manager.
  • The narrative is organized around answers to key questions—what, where, why and how of international management.
  • Strong focus on presenting key finance concepts to be readily understood by non-financial managers.
  • Cases and learning lessons place students in the roles of the decision-makers. They become engaged in solving the myriad of transactions, business opportunities, relationships, and practical problems resulting from a globalized and highly interconnected business environment.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • Supportive learning structure:
    • High-Interest features
      • “Did You Know?” Facts about international business and management.
      • “Amusing Anecdote” High-interest examples of global management situations, marketing snafus, and other mistakes coupled with related key international business facts.
      • “Ethics in Action” Examples of the typical ethical issues that arise in international business management.
      • “Tips in Your Managerial ToolKit” Specific and practical tools related to international business management.
  • Opening Cases and Callouts. Scenarios are drawn from an international business management perspective but are still current and topical. Examples include: global women and minority managers; how to navigate cultural nuances and competitive environments; understanding evolving technologies and cybersecurity; understanding blockchain technology and its growing impact on global business.
  • Learning Objectives and interim summaries called Key Takeaways.
  • End-of-chapter questions and exercises based on AACSB learning standards—these exercises include review questions, experiential exercises, ethical dilemmas, and exercises related to the opening chapter case.

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Global Business Management, Version 1.1 is suitable for courses on international or global business management that cover the fundamentals of multinational firm management and the role of the global manager at the two- and four-year undergraduate and MBA levels.

Global Business Management, Version 1.1 covers all aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Its fresh approach directly addresses the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and management. 

Not only does this book encompass all of the core fundamentals of business, international trade, and management, but is unique in its exploration of more than just the essentials. The author’s orientation is both strategic and entrepreneurial, and it speaks with authenticity to technologically savvy students who see national borders as bridges and not barriers. Moreover, the book develops students' knowledge of international contexts preparing them to launch, run, and work in any organization that is global in scope (or wrestling with global competition or other global threats).  

The idea that management itself remains an evolving field underpins the book, reflecting the continuous disruptions of new ideas and technologies, as well as global political, economic, and social developments. To understand the new disruptions, the author strives to help students master the fundamentals and modern history of international management and global business. 

Version 1.1 reflects incremental changes in the global business environment, such as the impact of the coronavirus pandemic, Brexit, China’s Belt and Road initiatives, China’s investment in developing economies, evolving global supply chain strategies, and a 2020 update of the United States’ Trade Representative’s “Priority Watch List.”

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Sanjyot P. Dunung

CEO and Founder, Atma Global; Professor of Practice, Thunderbird School of Global Management

Sanjyot P. Dunung (MBA Thunderbird School of Global Management) is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst of growth, she has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development, channel partner strategy, and leading global teams. Sanjyot has a track record of helping businesses optimize costs and efficiencies by developing and implementing innovative digital learning and content solutions, including SaaS B2C and B2B, across multiple vertical markets.

Sanjyot has extensive global expertise with intuitive and seasoned in-depth knowledge of the intersection of business, global affairs, culture, technology, and education. She is a recognized thought leader integrating strategic global business and cultural leadership. Additionally, blending the practitioner-academic mindset, she provides consultative mentoring and problem-solving to boards and senior management.

Sanjyot is currently CEO and founder of Atma Global, an award-winning developer of innovative learning content and solutions, focusing on countries, cultures, business and global topics for the corporate, education, government, and travel markets. The firm recently launched Atma Insights, an award-winning digital streaming subscription service, featuring proprietary engaging and essential culture, country, business and global topics learning videos. 

She leads Atma Cultural Advisory Services, which provides thought leadership to global institutions, including the Fortune 500 and the government, on the impact, effectiveness, and cultural suitability of marketing, advertising, communications, and business processes and programs in target groups and across borders. The firm develops cost-effective learning solutions, enhancing the effectiveness of institutional initiatives and improving overall profitability.  

Sanjyot writes articles, appears on global media, and is often a guest speaker at conferences and seminars addressing international business, global cultures, and entrepreneurship. She has written sixteen business books including International Business: Opportunities and Challenges in a Flattening World (FlatWorld) and Global Business Management (FlatWorld). Sanjyot began her career as a banker in New York with American and Japanese banks.       


Sanjyot currently serves on the Board of Advisors, Truman Center for National Policy, Advisory Board of the Thunderbird School of Global Management and the Board of Trustees, National Small Business Association. Previously, she served as a member of the Board of Directors of UNICEF USA. She mentors entrepreneurs around the world. Her first activist young adult novel, Maddie & Sayara, explores the diverging paths of young girls around the world.


Sanjyot has received several awards, including the 2021 Outstanding 50 Asian Americans in Business Award and the 2021 AmChamRepresent Business Transformation Award: Women in Business. Her academic history includes a BA from Northwestern University and an MBA with an emphasis in International Finance from Thunderbird School of Global Management. She is a recipient of the school’s Distinguished Alumni Award and is a Professor of Practice. Sanjyot was born in India and raised in Liverpool, England, and Chicago, USA. She now lives in New York with her three sons.

Additions & Errata

4/11/23: Video link in Chapter 1 Oopening Case updated to: https://www.c-span.org/video/?191220-1/internetchina&playEvent

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