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Newer Version Available
Cover of Global Business Management v1.1
Published
November 2020
Page Count
572
ISBN (Digital)
978-1-4533-3741-7

Global Business Management New: Textbook audio in 32 languages and dialects (upon request)

Version 1.1
By Sanjyot P. Dunung

Included Supplements

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Key Features

  • Cornerstone themes of entrepreneurship and strategy.
  • Strategy is defined as competition and competitive advantage, while entrepreneurship, along with managing intrapreneurship, is seen as creating new opportunities where none previously existed.
  • Many organizations increasingly conduct at least some of their business across borders. For students who are budding entrepreneurs, understanding global management and international business expands their entrepreneurial mindset, preparing them to start a business or think more creatively and competitively as a global manager.
  • The narrative is organized around answers to key questions—what, where, why and how of international management.
  • Strong focus on presenting key finance concepts to be readily understood by non-financial managers.
  • Cases and learning lessons place students in the roles of the decision-makers. They become engaged in solving the myriad of transactions, business opportunities, relationships, and practical problems resulting from a globalized and highly interconnected business environment.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • Supportive learning structure:
    • High-Interest features
      • “Did You Know?” Facts about international business and management.
      • “Amusing Anecdote” High-interest examples of global management situations, marketing snafus, and other mistakes coupled with related key international business facts.
      • “Ethics in Action” Examples of the typical ethical issues that arise in international business management.
      • “Tips in Your Managerial ToolKit” Specific and practical tools related to international business management.
  • Opening Cases and Callouts. Scenarios are drawn from an international business management perspective but are still current and topical. Examples include: global women and minority managers; how to navigate cultural nuances and competitive environments; understanding evolving technologies and cybersecurity; understanding blockchain technology and its growing impact on global business.
  • Learning Objectives and interim summaries called Key Takeaways.
  • End-of-chapter questions and exercises based on AACSB learning standards—these exercises include review questions, experiential exercises, ethical dilemmas, and exercises related to the opening chapter case.

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Color Printed Textbook with Online Access Price
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Global Business Management, Version 1.1 is suitable for courses on international or global business management that cover the fundamentals of multinational firm management and the role of the global manager at the two- and four-year undergraduate and MBA levels.

Global Business Management, Version 1.1 covers all aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Its fresh approach directly addresses the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and management. 

Not only does this book encompass all of the core fundamentals of business, international trade, and management, but is unique in its exploration of more than just the essentials. The author’s orientation is both strategic and entrepreneurial, and it speaks with authenticity to technologically savvy students who see national borders as bridges and not barriers. Moreover, the book develops students' knowledge of international contexts preparing them to launch, run, and work in any organization that is global in scope (or wrestling with global competition or other global threats).  

The idea that management itself remains an evolving field underpins the book, reflecting the continuous disruptions of new ideas and technologies, as well as global political, economic, and social developments. To understand the new disruptions, the author strives to help students master the fundamentals and modern history of international management and global business. 

Version 1.1 reflects incremental changes in the global business environment, such as the impact of the coronavirus pandemic, Brexit, China’s Belt and Road initiatives, China’s investment in developing economies, evolving global supply chain strategies, and a 2020 update of the United States’ Trade Representative’s “Priority Watch List.”

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Sanjyot P. Dunung

Thunderbird School of Global Management

Sanjyot P. Dunung is CEO and founder of Atma Global, a developer of learning content and solutions for the corporate, education, and government markets. The firm integrates an understanding of business and social-sciences methodologies to derive perspectives on the global forces shaping business, government, and society.   

Recognized on Fast Company’s prestigious Most Innovative Companies list, her firm developed an award-winning "Netflix-style" digital service, Atma Insights, featuring proprietary, engaging, and essential learning videos on culture, country, business, and global topics for professionals, educators, and students.   

Leveraging her intuitive and seasoned in-depth knowledge as a social scientist with a practitioner-academic mindset, Sanjyot is renowned for her expertise in the multifaceted intersection of business, global affairs, culture, technology, and education, with a focus on the impact of cultures on organizations, individuals, and societies.     

She is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst for growth, Sanjyot has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development (SaaS B2C and B2B), channel partner strategy, and leading global teams.   

She is deeply committed to empowering small businesses through education and advocacy. Currently, Sanjyot serves as a board member for the National Small Business Association, the Truman Center for National Policy, and the American Leadership Project. In these roles, she is passionate about supporting small businesses, driving impactful policy changes, and advocating for pragmatic global leadership. Previously, Sanjyot was a member of the Board of Directors of UNICEF USA.    

She has authored seventeen international business books and textbooks including a young adult novel, Maddie & Sayara, that explores the divergent paths of young girls around the world. Sanjyot has appeared on a range of global media and speaks at conferences addressing international business, global cultures, and entrepreneurship. She works to promote equality of opportunity by working closely with global not-for-profits, serving on global boards, and mentoring entrepreneurs. 


Sanjyot has received several awards including the including the 2024 Stevie Women in Business Award for Best Female Entrepreneur—Business Services, 2021 Outstanding 50 Asian Americans in Business Award, and the 2021 AmChamRepresent Business Transformation Award: Women in Business.


She received a BA, Northwestern University and an MBA, Thunderbird School of Global Management, where she received the Distinguished Alumni Award, serves on the Advisory Board, and is a Professor of Practice.

Additions & Errata

4/11/23: Video link in Chapter 1 Oopening Case updated to: https://www.c-span.org/video/?191220-1/internetchina&playEvent

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