Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content
Newer Version Available
Cover of Entrepreneurial Finance v2.0
February 2019
Page Count: 
ISBN (Digital): 

Entrepreneurial Finance

Version 2.0
By William S. Hettinger and John Dolan-Heitlinger

Key Features

  • Clear and concise explanations.
  • Describes how to perform financial calculations, what they mean and how to use the results to compare a business to itself, competitors, and the industry over time.
  • Includes how to do basic ratio calculations and discuss the ratios typical for various industries and how to find comparative ratios.
  • Three running case examples introduced in Chapter Two and integrated throughout the book focus on the small-business types common in today's economy and feature both male and female owned businesses.
  • Fully functional Business Forecasting Model included to facilitate the projection of financial statements.
  • Key chapter focuses on management decision tools (ROI, Breakeven, Benefit-Cost Analysis, NPV, and IRR).


Request Examination Copy Read Online Adopt This Book Customize this Book


Online Access Price:  $33.95 Color Printed Textbook with Online Access Price:  $60.95
Buy This Book Redeem My Code

This textbook is suitable for the following courses: Entrepreneurial Finance, Basic Finance or Finance for Non-Finance Executives

Entrepreneurial Finance is an easy-to-understand for finance book which covers the fundamental basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettinger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, small manufacturing business, and medical office.

FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

Request a demo

In order to give you the best experience, it is important that we have accurate data about your correct school. If you are unable to find the correct school above, please enter the name and web address here so that we can add it to our system.

Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi

Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.

Other Supplements

Other Supplements

Excel downloads of all the financial exhibits from tables and chapter-end exercises in multi-tab spreadsheets.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

Sign up for FlatWorld

Already registered? Sign in here

William S. Hettinger FlatWorld

William S. Hettinger is an internationally known educator and consultant with more than twenty-five years’ experience in finance, entrepreneurship, real estate, and leadership. He is a principal at the Institute for Finance and Entrepreneurship and president and founder of Prosperous Communities, a housing and economic development consultancy. He has taught finance and entrepreneurship to graduate and undergraduate students for over a decade and is currently an adjunct professor at Albertus Magnus College and Bay Path University.
Dr. Hettinger has been featured in publications including the Wall Street Journal, Bloomberg Businessweek, CBSNews Money Watch, the Associated Press, and the Kauffman Foundation’s He has also been a guest on NPR and numerous local TV and radio shows.
Dr. Hettinger earned his Ph.D. in International Development from the University of Southern Mississippi, where his research focused on resident housing in resort communities. He also earned an MBA from Rensselaer Polytechnic Institute and a BA in Mathematics and Economics from the University of Buffalo. His research interests include professional financial literacy, market failures, and workforce housing.

John Dolan-Heitlinger FlatWorld

John Dolan-Heitlinger is a nationally known consultant and business executive with more than twenty years’ experience as a CEO and senior executive in financial institutions. His national consulting practice assists financial institutions and small businesses with governance, planning, financial management, mergers, and regulatory issues. He has chaired and served on many civic, not-for-profit, and government boards. Mr. Dolan-Heitlinger earned his MBA from the Johnson School at Cornell University and a bachelor’s degree in history and economics from SUNY Potsdam. He is a nationally recognized speaker and regular contributor to professional journals. He is retired from the U.S. Coast Guard Reserve as a Commander.

Additions & Errata

1/29/23: Table 6.1 updated so last line is now “Total Liabilites plus Owners' Equity" 

12/1/22: Downloadable Excel in Appendix I: Business Forecasting Model file updated

7/13/21 Table 6.6 "Accounts Receivable" fixed to be "Accounts Payable"


Figure 8.4: Arrow pointed toward Financing Activities correct to point at Asset Activities.
Table 6.3 The 2018 value for the Dump Truck line is now $50,000.
Table 23.3. The 19.38% and 16.77% margins moved to Operating Profit line.
Tables 25.7 and 26.7, General and Administration changed to $1,350 and equipment lease payment changed to $250; line in the text above on page 368 to say $1,350 and $250 respectively; and will need to change the 25 to 20 for projected average sales price.

07/07/20 Correction to DEF table in Exercises for Chapter 3, question 11. 

10/9/19 update to Wombat Style Select Balance Sheet Data in Exercises for Chapter 10, question 16.

Back to top