- Published
- October 2025
- Page Count
- 300
- ISBN (Digital)
- 979-8-88794-441-8
Entrepreneurship
Version 3.0
By Laura Portolese, Jaclyn Krause, and Julie R. Bonner
Included Supplements
Key Features
- Organized by typical steps in the entrepreneurial process:
- Part 1: The Idea
- Part 2: Planning
- Part 3: Execution
- Part 4: Growing and Sustaining Your Business
- Written in a reader-friendly style that concisely covers all the necessary topics and does not bog down in details
- Focus on small businesses and service industries
- Strong coverage of planning (Chapters 4–8)
- Technology focus highlights how technology can be used to better leverage innovation
- Over 200 hyperlinks to videos and webpages enrich online courses, engage students, and reinforce or augment many of the presented topics
- New Appendix B, “Social Media Marketing,” guides students on how to leverage the considerable power of social media for their new business venture
- Supportive learning structure:
- Chapter-opening cases present a business scenario that set the stage for the following chapter’s topics
- Learning Objectives preview each main head section and help focus the reader’s attention
- How Would You Handle It? poses challenging scenarios for resolution to prepare students to successfully address unexpected situations
- Leveraging tips explain how to use outside resources to make business decisions
- Key Takeaways at the end of every main head section summarize new information while it is fresh to encourage retention
- Interactive Activities at the end of every main head section prompt deeper understanding and critical reflection
- Test Your Skills: Applied Case with discussion questions at the end of every chapter present a situation for analysis to enhance students’ critical thinking skills
- Answer guidelines for all exercises and activities included in the Instructor’s Manual
- Customizable
Students
- Online Access Price
- $33.95
- Color Printed Textbook with Online Access Price
- $60.95
Entrepreneurship is suitable for courses called Entrepreneurship, Introduction to Entrepreneurship, Small Business Management, or similar titles taught at the undergraduate and graduate levels in two- and four-year colleges and universities.
Entrepreneurship provides accessible and practical content for students hoping to start their own businesses. It also provides learners with a strong basis for innovative thinking, which can be applied to any field or career they pursue. With a focus on service-oriented businesses, this text uses real-world examples, multimedia content, and thought-provoking callouts to engage students and make concepts relatable. Together, these features make this academically focused book easy to read and understand.
New in This Version
- New Appendix B, “Social Media Marketing,” guides students on how to leverage the considerable power of social media for their new business venture
- Learning Objectives revised to align with Bloom’s Taxonomy at the level of “Apply” or above
- Additional Interactive Activities, and all are updated to reflect higher levels of Bloom’s Taxonomy
- Updated end of chapter cases feature a new scaffolding approach to case questions
- New coverage addressing the government as a potential target market (Chapter 4)
- How GenAI can assist in entrepreneurial marketing efforts (Chapter 4)
- Detailed information on writing job descriptions, including the use of AI (Chapter 10)
- New section on diversity and inclusion to address its advantages and how to implement it effectively (Chapter 10)
- New section on exit strategies includes mergers, acquisitions, management buyouts, and employee buyouts
- Additional resources about starting a business, including information on where to get a loan and how to become a government contractor (Appendix A)
- About the Authors
- Acknowledgements
- Dedication
- Preface
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Part 1: Start-Up
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Chapter 1: What Is Entrepreneurship?
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Chapter 2: Understanding the Basics of Business
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Chapter 3: How Do I Determine a Good Idea and Opportunity?
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Part 2: Gear-Up
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Chapter 4: How Do I Write a Marketing Plan?
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Chapter 5: How Do I Perform Financial Analysis?
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Chapter 6: How Do I Write an Operational Plan?
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Chapter 7: How to Write a Management Plan
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Chapter 8: How to Put Together a Business Plan
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Part 3: Level-Up
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Chapter 9: How Do I Manage Change?
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Chapter 10: Handling Human Resources
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Chapter 11: How Do I Grow My Business?
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Chapter 12: Planning for the Future
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Appendix A: Start Your Business Resources
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Appendix B: Social Media Marketing
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
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Test Bank Files for Import to Learning Management Systems
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Test Item File
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Sample Syllabi
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