Key Features

• Cornerstone themes of entrepreneurship and strategy
  • Strategy is defined as competition and competitive advantage
  • Entrepreneurship is seen as creating new opportunities where none previously existed, and ncludes managing intrapreneurship
  • Understanding global management and international business expands students' entrepreneurial mindset, preparing them to start a business or think more creatively and competitively as a global manager
• The narrative is organized around answers to key questions—what, where, why, and how of international managment
• Promotes critical thinking by challanging students to think ethically and encouraging decision making
• Cases and learning lessons place students in the roles of the decision makers. They become engaged in solving the myriad of transactions, business opportunities, relationships, and practical problems resulting from a globalized and highly interconnected business environment
• Current discussions of country, region, and culture are woven throughout and how these factors both interact and impact business operations and managing across boundaries
• Author's blended academic and practitioner perspective integrates recognized research with real-world, practical examples and actionable insights to bridge the gap between theory and application
• Presents key finance concepts in ways that are readily understood by non-financial managers
• Supportive learning structure
  • Over 50 embedded hyperlinks to Atma Insights award-winning streaming videos that illustrate key learning lessons in each chapter, with a focus on practical applications. These relevant, engaging videos were developed by the author's own company and illustrate topics such as interpersonal interactions across cultures. Adopting faculty receive a six-month complimentary trial period with discounted student subscriptions directly available from Atma INsights
  • High-interest features
    • "Did You Know?" Facts about international business and management, complemented by curated Atma Insights videos
    • "Amusing Anecdote" High-interest examples of global management situations, marketing snafus, and other mistakes coupled with related key international business facts
    • "Managing Across Cultures" Focus on managment practices around the world, complemented by curated Atma Insights videos.
    • "Ethics in Action" Examples of the typical ethical issues that arise in international business management, complemented by curated Atma Insights videos
    • "Tips in your Managerial Toolkit" Specific and practical tools related to internatinal business management located at the end of every chapter
  • Opening Cases and Callouts Scenarios are drawn from an international business management perspective but are still current and topical. Examples include: global women and minority managers; how to navigate cultural nuances and competitive environments; understanding evolving technologies and cybersecurity; understanding blockchain technology and its growing impact on global business
  • "Learning Objectives" preview each main head section and help focus the reader's attention
  • "Key Takeaways" and "Exercises" at the end of each main head section help students consolidate the material just learned
  • Chapter Summary helps students remember the most important information from the preceding chapter
  • End-of-Chapter questions based on Association to Advance Collegiate Schools of Business (AACSB) learning standards include review questions, experiential exercises, ethical dilemmas, and exercises related to the opening chapter case. Answer guidelines are provided in the Instructor's Manual.