- Published
- January 2018
- Page Count
- 410
- ISBN (Digital)
- 978-1-4533-8682-8
Mastering Strategic Management
Version 2.0
By Dave Ketchen and Jeremy Short
Included Supplements
Key Features
- Visual adaptations of key concepts.
- Real-world examples from well-known corporations, such as Apple.
- “Strategy at the Movies” features that link to popular motion-picture examples.
- Customizable.
Students
- Online Access Price
- $36.95
- Color Printed Textbook with Online Access Price
- $63.95
Mastering Strategic Management, v2.0 is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.
The authors draw on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge about driving an organization’s successful performance by making smart strategic choices.
New in This Version
- Updated cases and fresh examples.
- New “Research Roundups” and “Small Business Spotlights” included in each chapter.
- “Top-Shelf Reading” included in each chapter to enhance and expand the subject matter explored in the text.
- About the Authors
- Acknowledgments
- Dedications
- Preface
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Chapter 1: Mastering Strategy: Art and Science
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Chapter 2: Leading Strategically
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Chapter 3: Evaluating the External Environment
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Chapter 4: Managing Company Resources
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Chapter 5: Selecting Business-Level Strategies
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Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
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Chapter 7: Competing in International Markets
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Chapter 8: Selecting Corporate-Level Strategies
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Chapter 9: Executing Strategy through Organizational Design
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Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
Sample Syllabi
Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.
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