Weather-Related Delays: Due to severe weather conditions across the United States, our print book shipments are currently experiencing delays. Reduced staffing at the printing facilities and disruptions to UPS and USPS delivery services are affecting order fulfillment and transit times. If you have questions about a specific order, please use the blue chat bubble and speak to our customer service team.

Request an Examination Copy

FlatWorld offers examination copies of our textbooks to educators at no cost.

Textbook Details

Understanding Media and Culture: An Introduction to Mass Communication v2.0

By Jack Lule

Published: August 2017
Discipline: Communication Textbooks
ISBN (Digital): 978-1-4533-8526-5

Brief Table of Contents

Chapter 1: Media and Culture
Chapter 2: Media Effects
Chapter 3: Books
Chapter 4: Newspapers
Chapter 5: Magazines
Chapter 6: Music
Chapter 7: Radio
Chapter 8: Movies
Chapter 9: Television
Chapter 10: Electronic Games and Entertainment
Chapter 11: The Internet and Social Media
Chapter 12: Advertising and Public Relations
Chapter 13: Economics of Mass Media
Chapter 14: Ethics of Mass Media
Chapter 15: Media and Government
Chapter 16: The Future of Mass Media

Examination Copy Form

All fields are required.