- Published
- August 2017
- Page Count
- 542
- ISBN (Digital)
- 978-1-4533-8526-5
Understanding Media and Culture: An Introduction to Mass Communication
Version 2.0
By Jack Lule
Included Supplements
Key Features
- Equipped with instructor supplements.
- Customizable.
Students
- Online Access Price
- $33.95
- Color Printed Textbook with Online Access Price
- $60.95
Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today’s students are immersed in media–and while they expect new technology, they often lack the historical perspective. This understanding can help today’s learners comprehend, appreciate, anticipate, shape and control media technology.
New in This Version
- Up-to-date coverage on media and culture.
- Cutting-edge examples on virtual reality, the election of Donald Trump, and more.
- Acknowledgments
- About the Author
- Preface
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Chapter 1: Media and Culture
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Chapter 2: Media Effects
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Chapter 3: Books
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Chapter 4: Newspapers
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Chapter 5: Magazines
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Chapter 6: Music
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Chapter 7: Radio
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Chapter 8: Movies
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Chapter 9: Television
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Chapter 10: Electronic Games and Entertainment
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Chapter 11: The Internet and Social Media
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Chapter 12: Advertising and Public Relations
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Chapter 13: Economics of Mass Media
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Chapter 14: Ethics of Mass Media
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Chapter 15: Media and Government
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Chapter 16: The Future of Mass Media
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
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Additions & Errata
2/1/21
Section 1.8:
Career Connection feature was changed due to two broken links which were referenced in the activity.
3/7/22
Section 12.1: Due to a broken link that this section was originally built around, the author has rewritten the content and provided a new link. Affected supplements have been updated as well.