- Published
- August 2021
- Page Count
- 948
- ISBN (Digital)
- 978-1-4533-3917-6
Principles of Economics
Version 9.1
By John B. Taylor and Akila Weerapana
Included Supplements
Key Features
- Updated with over 180 new hyperlinks that include brief video lectures scripted and recorded by John Taylor that align with the narrative to introduce, explain, and illustrate key economic concepts. Hyperlinks include additional videos that apply topics to real-world situations and links to webpages that enrich online courses, engage students, and reinforce or augment that narrative.
- Stimulating vignettes begin each chapter and resonate with readers.
- Crisp, clean, and conversational writing style holds students' interest.
- Quickly establishes clear understandings of fundamental topics such as competitive markets, equilibrium and market efficiency, and the policy implications of business cycles.
- Clear and well-crafted graphs, tables, and summaries make it easy to read and understand key data.
- Chapter-end reading assignments based on real-life cases are contemporary and compelling.
- Carefully selected, revised, and tested problems at the end of every chapter are grounded in real-world situations.
- Definitions of key terms appear in the margins and are hyperlinked online.
- Customizable.
Students
- Online Access Price
- $49.95
- Color Printed Textbook with Online Access Price
- $86.95
Principles of Economics is suitable for introductory economics courses usually called principles of economics, economics principles, introductory economics, or similar titles, taught primarily at the undergraduate level at two- and four-year colleges and universities. The course may also be taught at the MBA level. This full-length volume encompasses both microeconomics and macroeconomics and would typically be used in a full-year sequence. Separate volumes of this book titled Principles of Microeconomics and Principles of Macroeconomics are available for semester- or quarter-long courses.
Principles of Economics is co-written by two master teachers, one of whom is a globally recognized policy expert and eminent scholar. This highly regarded textbook features a remarkably accessible presentation grounded in the central idea of economics: that people make purposeful choices with scarce resources and interact with others when they make these choices. This engaging text provides simple and precise descriptions of why markets are efficient when the incentives are right and inefficient when the incentives are wrong. In addition to their impeccable credentials, both authors possess recent and extensive classroom-based experiences, which gives rise to authentic real-world examples that enliven the book’s narrative and readily connect with students.
New in This Version
New in Version 9.1:
- Updated with over 180 new hyperlinks that include brief video lectures scripted and recorded by John B. Taylor that align with the text narrative to introduce, explain, and illustrate key economic concepts at the most teachable moments in the book. Hyperlinks include additional videos that apply topics to real-world situations and links to webpages that enrich online courses, engage students, and reinforce or augment that narrative.
- Updated Chapter 17’s introduction to reflect the current economic situation (“Macroeconomics: The Big Picture”).
- Updated all GDP, inflation, and unemployment data in Chapter 17’s charts and figures.
- Updated the National Bureau of Economic Research (NBER) summary table with start and end dates of the 2020 recession sparked by the coronavirus pandemic.
- Updated the application of the economic fluctuations model in Section 25.5 to better reflect the impact of the 2020 coronavirus pandemic (“Using the Economic Fluctuations Model to Understand the Impact of the COVID-19 Pandemic on the Macroeconomy”).
Reflects the recent updates made to Version 9.0:
Many graphs are hyperlinked to the underlying Federal Reserve Economic Data (FRED) source. Students can easily link to the most updated data for these graphs and become familiar with manipulating data from the Federal Reserve.
Key updates include:
- Can AI and machine learning improve resource allocations? (Ch. 1)
- Netflix pricing and demand elasticity. (Ch. 4)
- Google as a monopoly. (Ch. 10)
- Antitrust developments (RiteAid/Walgreens, Amazon, Apple, Google, and Facebook). (Ch. 12)
- Net neutrality and differential rate pricing. (Ch. 12)
- Tax discussions updated to align with the Tax Cut and Jobs Act of 2017. (Ch. 14 and 26)
- Updated economic data includes increasingly positive economic data prior to 2020, initial recessionary impact of the COVID-19 pandemic as reflected in first- and second-quarter economic data, and fluctuations in labor market strength. (Ch. 17– 19)
- New coverage of cryptocurrencies, Venezuela’s hyperinflation, negative interest rates, and Fed tapering. (Ch. 22)
- Fully revised discussion of post-2016 recovery following the Great Recession and impact of the COVID-19 pandemic on the recovery. (Ch. 23)
- New discussion of why inflation was absent from the Great Recession’s recovery—and what considerations might be missing from economic models as a result. (Ch. 25)
- Updated discussion of the Fed’s balance sheet normalization and unwinding of quantitative easing (QE) from 2017–2019. Coverage of renewed growth of the Fed’s balance sheet in response to the impact of the COVID-19 pandemic and prospects for eventual unwinding. New coverage of negative interest rates in Sweden and Switzerland. (Ch. 27)
- Explains the switch from poverty-alleviation goals from Millennium Development Goals to Sustainable Development Goals. China’s Belt and Road initiatives that propel that country to a global leader in funding development projects. (Ch. 28)
- Explores the Trump Administration’s trade policies and their impacts, including the USMCA’s replacement of NAFTA, the brewing trade war with China, and how import tariffs impact U.S. consumers. (Ch. 29)
- Updates specific to the COVID-19 pandemic throughout include:
- New boxed feature on “The Price System During National Disasters.” (Section 1.3)
- Clear illustration of differences between correlation and causation using impact of the pandemic on gas prices and miles traveled. (Section 2.2)
- Ventilators and impact of demand on pricing. (Ch. 3 Introduction)
- Price elasticity of supply for scarce goods in a crisis. (Section 4.4)
- Profile of the company that produces Purell hand sanitizer. (Ch. 6 Introduction)
- Business challenges resulting from the initial shutdown response to the pandemic. (Ch. 8 Introduction)
- Expanded discussion of long-run equilibrium to encompass firms impacted by the pandemic. (Section 9.2)
- Hazard pay considerations and compensating differentials. (Section 13.5)
- Unemployment insurance during the pandemic. (Section 14.2)
- Social distancing and mask wearing as positive externalities. Subsidies for encouraging use of masks and sanitizers. (Sections 15.2 and 15.3)
- Impact of pandemic responses on early 2020 stock returns. (Ch. 16 Introduction)
- General economic turmoil induced by early reactions to the pandemic including economic slowdown, increase in unemployment, recessionary impact, and initial monetary and fiscal policy responses. (Ch. 17 Introduction, Section 17.2–17.3)
- The pandemic’s impact on unemployment. (Ch. 20 Introduction)
- The pandemic’s impact on labor markets. (Section 20.1)
- Fed interventions and a new round of quantitative easing (QE). (Section 22.2)
- The pandemic-induced recession and its potential duration. (Ch. 23 Introduction and Section 23.1)
- Passage and impact of CARES Act. (Ch. 24 Introduction)
- Unexpected transition to the pandemic-induced recession and using the model to analyze the policy response. (Ch. 25 Introduction and Section 25.5)
- Impact of policy responses to the pandemic on the national debt and differing policy views on the right mix of fiscal interventions (Section 26.1 and 26.2)
- The Fed’s response to the pandemic, new balance sheet expansion, a return to zero interest rate policy, security purchases, and “Main Street” lending program. (Ch. 27 Introduction, Sections 27.1– 27.3 and 27.5)
- Global economic shocks caused by the pandemic. (Ch. 28 Introduction)
- National security-based trade restrictions on supply chains for personal protective equipment (PPE) in a health crisis (Section 29.7)
- About the Authors
- Acknowledgments
- Preface
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Chapter 1: The Central Idea
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Chapter 2: Observing and Explaining the Economy
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Chapter 3: The Supply and Demand Model
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Chapter 4: Subtleties of the Supply and Demand Model
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Chapter 5: The Demand Curve and the Behavior of Consumers
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Chapter 6: The Supply Curve and the Behavior of Firms
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Chapter 7: The Efficiency of Markets
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Chapter 8: Costs and the Changes at Firms Over Time
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Chapter 9: The Rise and Fall of Industries
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Chapter 10: Monopoly
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Chapter 11: Product Differentiation, Monopolistic Competition, and Oligopoly
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Chapter 12: Antitrust Policy and Regulation
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Chapter 13: Labor Markets
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Chapter 14: Taxes, Transfers, and Income Distribution
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Chapter 15: Public Goods, Externalities, and Government Behavior
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Chapter 16: Capital and Financial Markets
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Chapter 17: Macroeconomics: The Big Picture
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Chapter 18: Measuring the Production, Income, and Spending of Nations
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Chapter 19: The Spending Allocation Model
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Chapter 20: Unemployment and Employment
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Chapter 21: Productivity and Economic Growth
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Chapter 22: Money and Inflation
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Chapter 23: The Nature and Causes of Economic Fluctuations
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Chapter 24: The Economic Fluctuations Model
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Chapter 25: Using the Economic Fluctuations Model
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Chapter 26: Fiscal Policy
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Chapter 27: Monetary Policy
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Chapter 28: Economic Growth Around the World
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Chapter 29: International Trade
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Chapter 30: International Finance
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Additions & Errata
4/24/23: In Section 5.3, under "Graphical Derivation of the Individual Demand Curve," ninth paragraph, corrected first sentence to read "more than $0.50 to less than $5".
2/28/23: In Section 16.2 "Economic Rents" video was removed due to broken link.
8/9/22: Figure 2.7 updated to reflect correct axis (y=Physical examinations and x= Number of doctors).