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Cover of Understanding Media and Culture: An Introduction to Mass Communication v2.0
Published: 
August 2017
Page Count: 
542
ISBN (Digital): 
978-1-4533-8526-5

Understanding Media and Culture: An Introduction to Mass Communication

Version 2.0
By Jack Lule

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Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today’s students are immersed in media–and while they expect new technology, they often lack the historical perspective. This understanding can help today’s learners comprehend, appreciate, anticipate, shape and control media technology.

New in This Version

  • Up-to-date coverage on media and culture.
  • Cutting-edge examples on virtual reality, the election of Donald Trump, and more.
  • Acknowledgments
  • About the Author
  • Preface

    • Chapter 1: Media and Culture

  • 1.1 The Lost Cell Phone
  • 1.2 Intersection of American Media and Culture
  • 1.3 How Did We Get Here? The Evolution of Media
  • 1.4 How Did We Get Here? The Evolution of Culture
  • 1.5 Media Mix: Convergence
  • 1.6 Cultural Values Shape Media; Media Shape Cultural Values
  • 1.7 Mass Media and Popular Culture
  • 1.8 Media Literacy

    • Chapter 2: Media Effects

  • 2.1 Harry Potter and the Media Bogeyman
  • 2.2 Mass Media and Its Messages
  • 2.3 Media Effects Theories
  • 2.4 Methods of Researching Media Effects
  • 2.5 Media Studies Controversies

    • Chapter 3: Books

  • 3.1 A Lost Generation of Readers?
  • 3.2 History of Books
  • 3.3 Books and the Development of U.S. Popular Culture
  • 3.4 Major Book Formats
  • 3.5 Current Publishing Trends
  • 3.6 The Influence of New Technology

    • Chapter 4: Newspapers

  • 4.1 The Scary Future of the Newspaper
  • 4.2 History of Newspapers
  • 4.3 Different Styles and Models of Journalism
  • 4.4 How Newspapers Control the Public’s Access to Information and Impact American Pop Culture
  • 4.5 Current Popular Trends in the Newspaper Industry
  • 4.6 Online Journalism Redefines News

    • Chapter 5: Magazines

  • 5.1 Changing Times, Changing Tastes
  • 5.2 History of Magazine Publishing
  • 5.3 The Role of Magazines in the Development of American Popular Culture
  • 5.4 Major Publications in the Magazine Industry
  • 5.5 How Magazines Control the Public’s Access to Information
  • 5.6 Specialization of Magazines
  • 5.7 Influence of the Internet on the Magazine Industry

    • Chapter 6: Music

  • 6.1 From Social Networking to Stardom
  • 6.2 The Evolution of Popular Music
  • 6.3 The Reciprocal Nature of Music and Culture
  • 6.4 Current Popular Trends in the Music Industry
  • 6.5 Influence of New Technology

    • Chapter 7: Radio

  • 7.1 Radio Survives in the Digital Age
  • 7.2 Evolution of Radio Broadcasting
  • 7.3 Radio Station Formats
  • 7.4 Radio’s Impact on Culture
  • 7.5 Radio’s New Future

    • Chapter 8: Movies

  • 8.1 Are 3-D Effects Creating Two-Dimensional Films?
  • 8.2 The History of Movies
  • 8.3 Movies and Culture
  • 8.4 Issues and Trends in Film
  • 8.5 The Influence of New Technology

    • Chapter 9: Television

  • 9.1 The Evolution of Television
  • 9.2 The Relationship Between Television and Culture
  • 9.3 Issues and Trends in the Television Industry
  • 9.4 Influence of New Technologies

    • Chapter 10: Electronic Games and Entertainment

  • 10.1 Want to Get Away?
  • 10.2 The Evolution of Electronic Games
  • 10.3 Influential Video Games
  • 10.4 The Impact of Video Games on Culture
  • 10.5 Controversial Issues
  • 10.6 Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication

    • Chapter 11: The Internet and Social Media

  • 11.1 Cleaning Up Your Online Act
  • 11.2 The Evolution of the Internet
  • 11.3 Social Media and Web 2.0
  • 11.4 The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
  • 11.5 Issues and Trends

    • Chapter 12: Advertising and Public Relations

  • 12.1 Social Media Campaigns
  • 12.2 Advertising
  • 12.3 Public Relations

    • Chapter 13: Economics of Mass Media

  • 13.1 Media Conglomerate or Monopoly?
  • 13.2 Characteristics of Media Industries
  • 13.3 The Internet’s Effects on Media Economies
  • 13.4 Digital Divide in a Global Economy
  • 13.5 Information Economy
  • 13.6 Globalization of Media
  • 13.7 Cultural Imperialism

    • Chapter 14: Ethics of Mass Media

  • 14.1 Viral News, Tabloids, and Celebrity Gossip: Freedom of the Press or Invasion of Privacy?
  • 14.2 Ethical Issues in Mass Media
  • 14.3 News Media and Ethics
  • 14.4 Ethical Considerations of the Online World

    • Chapter 15: Media and Government

  • 15.1 Facebook versus the FTC
  • 15.2 Government Regulation of Media
  • 15.3 The Law and Mass Media Messages
  • 15.4 Censorship and Freedom of Speech
  • 15.5 Intellectual Property Issues in the Mass Media
  • 15.6 Digital Democracy and Its Possible Effects
  • 15.7 Media Influence on Laws and Government

    • Chapter 16: The Future of Mass Media

  • 16.1 The Tablet: A New Digital Age?
  • 16.2 Changes in Media Over the Last Century
  • 16.3 Information Delivery Methods
  • 16.4 Modern Media Delivery: Pros and Cons
  • 16.5 Current Trends in Electronic Media
  • 16.6 Privacy Laws and the Impact of Digital Surveillance
  • 16.7 Mass Media, New Technology, and the Public
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    Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

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    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

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    Jack Lule Lehigh University

    Jack Lule (PhD University of Georgia) is the Iacocca Endowed Professor of Journalism and Communication and Professor of Global Studies at Lehigh University. His research interests include globalization and media, international communication, international news reporting, cultural and critical studies of news, online journalism, and teaching with technology. Jack is the author of the award-winning Daily News, Eternal Stories: The Mythological Role of Journalism, published by Guilford Press. Called “a landmark book in the sociology of news,” the book argues that ancient myths can be found daily in current news pages. He is also the author of Globalization and Media: Global Village of Babel, now in its 4th edition. Jack has written more than 50 scholarly articles and book chapters; contributed to numerous newspapers and periodicals including The Philadelphia Inquirer, and has served as a commentator about the news on National Public Radio, the BBC, and other media outlets. Jack is a member of the editorial board of Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Critical Studies in Media Communication. He has been awarded grants from The New York Times Company Foundation, the National Endowment for the Humanities and others, and he has received four Lehigh teaching awards.

    Additions & Errata

    2/1/21

    Section 1.8:

    Career Connection feature was changed due to two broken links which were referenced in the activity.

    3/7/22

    Section 12.1: Due to a broken link that this section was originally built around, the author has rewritten the content and provided a new link. Affected supplements have been updated as well.

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