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Cover of Exploring Business v5.0
Published
November 2023
Page Count
794
ISBN (Digital)
978-1-4533-4125-4

Exploring Business

Version 5.0
By Karen Collins

Included Supplements

Homework icon Homework Manual icon Manual Slides icon Slides Tests icon Tests And more! icon

Key Features

  • Hyperlinks to 38 embedded streaming videos enrich online courses, engage students, and reinforce or augment many of the presented topics
  • End-of-chapter cases on five key areas of skill and knowledge endorsed by the Association to Advance Collegiate Schools of Business (AACSB): Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View
  • Covers the “essentials” and maintains academic rigor without burdening students and faculty with unnecessary detail
  • Timely emphasis on entrepreneurship is flexibly presented and easily reorganized
  • Supportive in-text learning features:
    • Chapter-Opening Scenarios grab the reader’s attention with topical and compelling real-world examples that preview material to come
    • “Learning Objectives” at the beginning of each main section preview the material to come and prepare students to learn
    • “Key Takeaways” at the end of each main section reflect the corresponding Learning Objectives and summarize key ideas in bullet-point fashion. Key Takeaways enable the learner to pause and consolidate the information just read or experienced into a "chunk." This process enables the reader to better understand and retain the section’s content and its key concepts
    • “Exercises” at the end of every main head section encourage students to analyze information just learned to encourage deeper learning and retention
    • “Chapter End Cases and Problems” align with five key areas of skill and knowledge endorsed by the AACSB
      • “Learning on the Web”
      • “Career Opportunities”
      • “Ethics Angle”
      • “Team-Building Skills”
      • “The Global View”
    • Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports
    • Optional Nike Case Study is integrated throughout and is available for instructors who wish to introduce students to business using a dynamic case study
  • Author-written supplementary materials provide robust instructional support and include an instructor manual, test items, quizzes, PowerPoint lecture slides, and online homework
  • Customizable
  • Suggested responses for exercises and case questions included in the instructor’s manual

Educators

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Students

Online Access Price
$36.95
Color Printed Textbook with Online Access Price
$63.95
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Exploring Business is suitable for Introduction to Business or Introduction to Entrepreneurship courses taught at the undergraduate level at two- and four-year colleges and universities. 

This book’s broad range of features connect with students at every level of preparation and without overwhelming them with details. Exploring Business conveys the excitement of the business world through the use of over 75 real-world examples—and features an optional, running case study for those instructors who want to expose students to case-based learning. An additional, optional business plan template simulates a hands-on learning opportunity by providing budding entrepreneurs with practice conceptualizing a new business.  

New in This Version

  • Updated coverage of ongoing impacts of the COVID-19 pandemic (Ch. 1)
  • New opening story on Sheila Johnson, entrepreneur and founder of the Black Entertainment Channel (BET) and Salamander luxury hotel chain (Ch. 2)
  • Updated discussion of Amazon (Section 3.7)
  • New opening story on Wells Fargo Bank and ethics issues (Ch. 4 “Business Ethics and Social Responsibility”)
  • Addresses unlawful opioid distribution and the resulting epidemic of addictions (Section 4.2)
  • New coverage of unethical and fraudulent actions of Elizabeth Holmes and Theranos (Section 4.2)
  • New subsection called “Making Ethical Decisions” (Section 4.3)
  • Expanded coverage of leading, including new examples such as Martin Luther King, Jr., Dolores Huerta, and César Chávez and leadership styles with new examples such as Oprah Winfrey, Indra Nooyi, and Phil Knight  (Section 5.5)
  • Expanded discussion of workplace diversity, now called “Diversity, Equity, and Inclusion” (Section 6.3)
  • Many incremental, but important, updates to global business topics and examples (Ch. 9 “Business in a Global Environment”)
  • New chapter opening story on Domino’s Pizza and constructive responses to negative feedback (Ch. 10 “Marketing: Providing Value to Customers”)
  • New subsection on Amazon’s response to the COVID-19 pandemic and struggling drone delivery service (Section 11.4)
  • Streamlined coverage of accounting fully focuses on cash-basis statements by moving accrual-based statements to an appendix (Section 12.3)
  • New subsection on cryptocurrencies (Section 13.2) 
  • Updated the majority of tables and graphs with new data
  • Refreshed and sharpened many end-of-section exercises and end-of-chapter cases

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FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

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Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

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Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

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Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.

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At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Karen Collins

Lehigh University

Karen Collins (PhD Virginia Tech) was Professor Emerita of Accounting at Lehigh University. Karen previously coordinated Lehigh’s Introduction to Business course taken by all first-year business students. Exploring Business and its robust package of support materials is based on Karen's innovative and successful approach to many years teaching and coordinating the course. For her service in this area, Karen was honored with an "Innovation in Teaching Award" from the Middle Atlantic Association of Colleges of Business Administration. 

Karen was the recipient of numerous other teaching awards, including the "Deming Lewis Faculty Award" (for the faculty member who had the strongest influence on the ten-year graduating class); "Stabler Award for Excellence in Teaching" (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s "Excellence in Teaching and Learning Award" (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand's "Faculty Internship" (given to one faculty member nationally based on his or her positive influence on students), and the "Andersen Consulting Faculty Fellowship for Excellence in Teaching" (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This last fellowship allowed Karen to work with course designers at the firm’s national offices in Chicago in the development of the Introduction to Business course. 

Karen's research interests included upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession.

Additions & Errata

8/30/24: 

Section 15.1: Corrected " Fair Isaac Company" to current name which is "Fair Isaac Corporation."

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