Key Features

• Over 100 embedded videos, all of which are new to this version. Often recorded by the authors, these streaming videos explain key concepts, provide solutions to problems and case studies, and stimulate student engagement in online and hybrid course formats
• Clear, concise, and non-technical explanations are easily understood by learners regardless of business experience, background, or level of preparation
• Explains how to perform financial calculations, what they mean and how to use the results to compare a business to itself, competitors, and the industry over time
• Describes how to do basic ratio calculations and includes ratios typical for various industries and how to find comparative ratios
• Stimulates and supports active reading, self-reflection, and critical thought
• Three running case examples introduced in Chapter 2 “Three Sample Companies” are integrated throughout. Featuring both women and men as owners, the sample companies focus on the types of small-businesses common in today’s economy
• Sixteen illustrative case stories of financial decision making in entrepreneurial and established companies, including Ford, Rivian, Starbucks, Home Depot, Intel, Tesla, Scotts Miracle-Gro, Carvana, and Southwest Airlines
• Consistent structure supports optimal learning
  • Chapter-Opening “Learning Objectives” preview the material to come and prepare students to learn
  • “By Any Other Name” callouts provide synonyms for common financial terms to enhance student comprehension
  • “Chapter Summary” highlight the key points of the preceding chapter before students move on to learning new material
  • New “Discussion Activities” at the end of every chapter provide a total of 100 thought-provoking ideas for online discussion boards, chats, written homework, and online or face-to-face class discussions
  • “Test Your Knowledge” at the end of every chapter encourage students to analyze information just learned to encourage deeper learning and retention
  • “Build Your Business” exercises prompt students to project the start-up and operational financial results for a prospective business
  • “Case Study” sections begin with “Learning Outcomes” and now include downloadable Excel templates
• Most chapters include either one of fifteen applied “Case Study” problems or one of ten “Build Your Business” planning and forecasting activities
• Comprehensive Appendix Section guides students and aspiring entrepreneurs step-by-step through the process of planning their businesses and developing financial projections using the fully functional “Business Planning Model.” This Excel-based template facilitates the instruction, development, and grading of comprehensive financial projections for a start-up or growing business
• All supplements are written by the authors to ensure accuracy and alignment with the book. Answer guidelines for exercises, cases, and activities are included in the instructor’s manual
• Customizable