- Published
- January 2016
- Page Count
- 694
- ISBN (Digital)
- 978-1-4533-7419-1
Business Communication for Success
Version 2.0
By Scott McLean
Included Supplements
Key Features
- Student-engaging activities including role-plays, small-group activities, and games.
- Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
- Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
- Customizable.
Students
- Online Access Price
- $33.95
- Color Printed Textbook with Online Access Price
- $60.95
This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.
Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication. Following initial chapters that describe the subject's foundations, the second sequence of chapters focuses on the process of writing, then oral performance with an emphasis on results. The final set of chapters explores contexts from interpersonal to intercultural, groups to leadership, and intercultural to international—and the many situations in which business communication most often occurs. The result is a fully modern discussion that is based on real-world examples to prepare students for a rapidly evolving world of business communication.
New in This Version
- Added new exercises, images, and videos throughout the text.
- Included new connections to the latest research.
- New sections on mobile communication, family business communication, and intercultural communication.
- About the Author
- Acknowledgments
- Dedications
- Preface
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Chapter 1: Effective Business Communication
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Chapter 2: Delivering Your Message
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Chapter 3: Understanding Your Audience
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Chapter 4: Effective Business Writing
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Chapter 5: Writing Preparation
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Chapter 6: Writing
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Chapter 7: Revising and Presenting Your Writing
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Chapter 8: Feedback in the Writing Process
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Chapter 9: Business Writing in Action
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Chapter 10: Developing Business Presentations
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Chapter 11: Nonverbal Delivery
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Chapter 12: Organization and Outlines
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Chapter 13: Presentations to Inform
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Chapter 14: Presentations to Persuade
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Chapter 15: Business Presentations in Action
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Chapter 16: Intrapersonal and Interpersonal Business Communication
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Chapter 17: Negative News and Crisis Communication
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Chapter 18: Intercultural and International Business Communication
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Chapter 19: Group Communication, Teamwork, and Leadership
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
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Additions & Errata
Replacement link for Sample Business Proposal in Section 9.4 is now: https://www.mhhe.com/engcs/mech/ullman4e/8ProductProposal.pdf.